Getting started
Install Vision Snippet
Learn how to install the 1eye Vision snippet, add tracked domains, exclude URLs, track important forms, verify installation, and troubleshoot signal capture.
Add the 1eye Vision snippet to your website so 1eyeᴬᴵ can start capturing website activity, identifying target companies and target contacts, and turning site visits into GTM signals.
The Vision snippet is a small JavaScript tag that runs on your website. Once installed, it helps 1eyeᴬᴵ capture page visits, traffic source, UTM data, form activity, session activity, and visitor signals from target companies and target contacts.
Before you begin
To install the Vision snippet, you need:
Access to your 1eyeᴬᴵ workspace
Admin access to your website, CMS, or tag manager
Permission to add JavaScript to your website
Your company domain added to your 1eyeᴬᴵ workspace
For this guide, we’ll use Snowbricks as the example workspace.
Field | Example |
|---|---|
Company | Snowbricks |
Domain | snowbricks.io |
Workspace admin | Matt Bru |
Admin email |
Where to find the Vision snippet
You can access the Vision snippet in two places.
During onboarding
When you first create your workspace, 1eyeᴬᴵ will guide you through the Vision setup step.
Look for:
Install 1eye Vision
Before the snippet is installed, the status will show:
Inside Settings
You can also access the Vision snippet anytime from your workspace settings.
Open your 1eyeᴬᴵ workspace
Select Settings from the top-right menu
Open the Vision Snippet tab
Copy your Vision snippet
Manage included domains, excluded URLs, and form tracking URLs
This is useful if you skipped onboarding, need to reinstall the snippet, want to add more domains, or need to change tracking rules later.
What the Vision snippet does
The 1eye Vision snippet helps 1eyeᴬᴵ understand activity on your website.
Once installed, 1eyeᴬᴵ can capture signals such as:
Website visits
Page views
Session activity
Traffic source
UTM parameters
Form activity
Company-level identification
Contact-level identification when available
Target company activity
Target contact activity
These signals help your team understand which target companies and target contacts are active, what pages they viewed, where they came from, and what GTM action to take next.
Step 1: Open the Vision setup screen
From onboarding or Settings, open Vision Snippet.
You should see:
Your 1eye Vision snippet
Installation status
Included domains
Excluded URLs
Form tracking URLs
If the snippet has not been installed yet, the status will show:
If the snippet has been detected, the status will show:
Step 2: Confirm your domain
Before installing the snippet, confirm that your domain is included.
For Snowbricks, the domain should be:
If your website uses www, include:
If your website uses both root and www, make sure both are covered or that one redirects cleanly to the other.
Step 3: Add included domains
Included domains tell 1eyeᴬᴵ where the Vision snippet is allowed to track activity.
For Snowbricks, you may add:
If Snowbricks also uses a www version, add:
If Snowbricks has marketing landing pages on a subdomain, you may also add:
Only add domains that belong to your company and should be tracked by 1eyeᴬᴵ.
Step 4: Copy your Vision snippet
In the Vision Snippet tab, find the code block labeled 1eye Vision Snippet.
Click Copy to copy the full snippet.
Your snippet will look similar to this:
Use the exact snippet from your own 1eyeᴬᴵ workspace. Do not copy the sample snippet above into production.
Step 5: Choose your installation method
You can install the Vision snippet in either of these ways:
Add the script directly inside the
<head>tag of your websiteAdd it using a Custom HTML tag in Google Tag Manager
Use the direct <head> method if you control your website code, CMS, or website builder.
Use Google Tag Manager if your team manages website scripts through GTM.
Option 1: Install directly in the website <head>
Use this option if your website is built on Framer, Webflow, WordPress, custom code, or another CMS that lets you add custom code to the site header.
Instructions
Open your website builder, CMS, or codebase
Go to the global custom code or site header settings
Paste the full 1eye Vision snippet before the closing
</head>tagSave your changes
Publish or deploy your website
Return to 1eyeᴬᴵ and test the installation
The snippet should be installed globally so it loads on every important marketing page.
Where to place the snippet
Place the snippet before the closing </head> tag:
Option 2: Install using Google Tag Manager
Use this option if your company manages website scripts through Google Tag Manager.
Instructions
Open Google Tag Manager
Select the container for your website
Click Tags
Click New
Name the tag 1eye Vision
Choose Tag Configuration
Select Custom HTML
Paste your full 1eye Vision snippet
Under Triggering, choose All Pages
Save the tag
Submit and publish the GTM container
Return to 1eyeᴬᴵ and test the installation
Recommended GTM trigger
Use:
This ensures 1eyeᴬᴵ can capture activity across your website, not just one landing page.
When to use a limited trigger
Only use a limited trigger if you intentionally want Vision to run on specific pages.
For most teams, All Pages is the right default.
Step 6: Test the installation
After installing the snippet, return to 1eyeᴬᴵ and test the installation.
1eyeᴬᴵ will check whether the Vision snippet is loading on your website.
If the snippet is detected, the status should change from:
to:
You should also see a confirmation message that your 1eye Vision snippet is installed and tracking signals.
If the status does not update immediately, wait a few minutes and test again.
Step 7: Watch for confirmation
Once the Vision snippet is installed successfully, 1eyeᴬᴵ will confirm that tracking is active.
You may see:
The Vision status change to Installed
A confirmation message inside the setup screen
A completed onboarding step
An email notification confirming that Vision is installed
Website signals begin flowing into your workspace
After confirmation, select Get Started to continue into your workspace.
Step 8: Generate your first signal
After the snippet is installed, open your website in a new browser tab.
Visit a few important pages, such as:
Homepage
Pricing page
Product page
Contact page
Demo page
For Snowbricks, that could include:
Then return to 1eyeᴬᴵ and open Signals.
You should start seeing website activity after 1eyeᴬᴵ receives and processes the first events.
What to expect after installation
Once Vision is installed, 1eyeᴬᴵ can begin capturing website signals.
You may see:
Anonymous website activity
Identified target companies
Identified target contacts when available
Page-level activity
Source and UTM data
Form-related activity
Recent website visitors
Target company and target contact timelines
Not every website visitor will be identified. Identification depends on available signal data, enrichment match, source quality, and visitor context.
Add multiple domains
You can add more than one included domain in Settings.
Use this when your company uses multiple websites, subdomains, or landing page domains.
For Snowbricks, examples could include:
Add a domain if 1eyeᴬᴵ should track website activity there.
Do not add domains that are unrelated to your company or domains where you do not want tracking to run.
Exclude URLs
Excluded URLs tell 1eyeᴬᴵ which pages should not be tracked.
Use excluded URLs for pages that are not useful for GTM signals, internal pages, sensitive pages, or pages that should not trigger tracking.
For Snowbricks, examples could include:
Common pages to exclude:
Privacy policy
Terms of service
Login pages
App pages
Admin pages
Internal tools
Employee-only pages
Support pages that are not useful for GTM
Use exclusions carefully. If you exclude an important product, pricing, demo, or contact page, 1eyeᴬᴵ may miss useful target signals.
Track forms
Form tracking URLs tell 1eyeᴬᴵ which pages contain forms that matter for GTM.
Use form tracking for pages where target contacts may submit a form, request a demo, join a waitlist, subscribe, or download content.
For Snowbricks, examples could include:
Common form pages to track:
Contact page
Demo request page
Trial signup page
Newsletter signup page
Webinar registration page
Gated content page
Waitlist page
Event registration page
Form activity can help 1eyeᴬᴵ identify high-intent target companies and target contacts.
Recommended pages to track
Install the Vision snippet on all important GTM pages, including:
Homepage
Product pages
Pricing page
Demo page
Contact page
Blog pages
Case study pages
Comparison pages
Landing pages
Campaign pages
Webinar pages
Gated content pages
The more complete your coverage, the better 1eyeᴬᴵ can understand target activity.
UTM tracking
1eye Vision can capture UTM parameters when they are present in the URL.
Common UTM parameters include:
Parameter | Example | What it tells you |
|---|---|---|
utm_source | Where the traffic came from | |
utm_medium | paid_social | The channel or medium |
utm_campaign | q2_pipeline_push | The campaign name |
utm_content | founder_ad_v1 | The ad, creative, or content variant |
utm_term | cloud_cost_optimization | The keyword or audience term |
This helps your team understand which campaigns are driving target company and target contact activity.
For example, if a target company visits Snowbricks from a LinkedIn campaign, 1eyeᴬᴵ can help your team connect the signal back to the campaign source.
Privacy and compliance
Before installing any tracking script, review your website privacy policy and cookie practices with your legal or compliance team.
Your privacy policy should explain that your website may use analytics, tracking, enrichment, and similar technologies to understand website activity and improve sales, marketing, and customer experiences.
You may also need to update your cookie banner or consent management platform depending on your company’s policies and the regions where you operate.
Troubleshooting
Use this section if the Vision snippet is not detected or signals are not showing.
Installation still says “Not Installed”
Check the following:
Confirm the snippet was copied from the correct 1eyeᴬᴵ workspace
Confirm the snippet was added to the correct domain
Confirm the website was published or deployed after adding the snippet
Confirm the snippet is inside the
<head>or loaded through GTMConfirm Google Tag Manager was published, not just saved
Refresh the website and test again
Wait a few minutes and retry the installation test
Snippet is installed but no signals appear
Check the following:
Visit the website after installation to generate a test event
Open multiple pages, not just the homepage
Confirm the domain in 1eyeᴬᴵ matches your live website domain
Confirm the domain is listed under included domains
Confirm the page is not listed under excluded URLs
Confirm the snippet is not blocked by a browser extension
Confirm the snippet is not blocked by your consent banner
Confirm the script is not blocked by your Content Security Policy
Confirm the page is publicly accessible
Confirm the snippet is not only installed on a staging site
Installed on root domain but not www
Some websites use both:
If your website uses www, make sure the snippet is installed on the www version.
If your website redirects root to www, test the final destination URL.
Installed on staging instead of production
Check whether the snippet was added to a staging or preview environment instead of your live website.
Examples:
For production tracking, install Vision on:
or:
Google Tag Manager tag is saved but not live
In Google Tag Manager, saving a tag is not enough.
You must:
Save the tag
Submit the container
Publish the container
Refresh your website
Test the installation again in 1eyeᴬᴵ
Script is blocked by Content Security Policy
Some websites use a Content Security Policy that blocks third-party scripts.
If Vision is blocked, ask your engineering team to allow scripts from:
Your engineering team may need to update the script-src directive in your CSP.
Script is blocked by consent settings
If your website uses a cookie banner or consent management platform, the Vision snippet may not load until a visitor gives consent.
Check whether the snippet is categorized as analytics, marketing, or tracking.
If your policy requires consent, make sure the tag fires only after the right consent event.
Browser extensions block the script
Ad blockers, privacy extensions, and corporate security tools can block tracking scripts.
To test cleanly:
Open your website in an incognito window
Disable browser extensions
Try another browser
Ask another teammate to visit the site
Test from a non-corporate network if needed
Snippet appears twice
Avoid installing the Vision snippet more than once.
Duplicate installation can happen if:
The snippet is installed directly in the website header
The same snippet is also installed through Google Tag Manager
The snippet is added inside a reusable page component
The snippet is added by both marketing and engineering teams
Keep one clean installation path.
Signals only show on some pages
This usually means the snippet is not installed globally.
Check whether the snippet was added only to:
One landing page
One template
One route
One CMS collection
One GTM trigger
For full coverage, install Vision across all important website pages.
Form activity is not showing
Check the following:
Confirm the Vision snippet is installed on the form page
Confirm the form page is listed under form tracking URLs
Confirm the form is publicly accessible
Confirm the form is not inside an excluded URL
Confirm the form is not blocked by consent settings
Submit a test form and wait a few minutes
Check Signals again
How to verify manually
You can manually check whether the Vision script is loading.
In your browser
Open your website
Right-click the page
Select Inspect
Open the Network tab
Refresh the page
Search for:
If the script appears in the Network tab, it is loading.
In page source
You can also check the page source.
Open your website
Right-click the page
Select View Page Source
Search for:
If the snippet was injected dynamically through Google Tag Manager, it may not appear in page source. In that case, use the Network tab instead.
Send instructions to a teammate
If someone else manages your website, select Send instructions via email from the Vision setup screen.
Send the instructions to the teammate, agency, or engineer who manages your website.
A good internal note looks like this:
Best practices
Install Vision globally
Add the snippet across your full marketing website so 1eyeᴬᴵ can capture complete target activity.Use one installation method
Install directly in the<head>or through Google Tag Manager. Do not use both.Install on production
Make sure the snippet is installed on your live company domain, not only on a staging or preview domain.Add all relevant domains
Add root,www, and marketing subdomains if they are part of your GTM website.Exclude low-value or sensitive URLs
Exclude login pages, app pages, admin pages, and legal pages if you do not want them tracked.Track high-intent forms
Add demo, contact, trial, and gated content pages to form tracking URLs.Publish your changes
Website builders and GTM both require publishing before changes go live.Test after publishing
Always test the installation after the site is published.Review privacy settings
Make sure your privacy policy and consent setup match your company’s requirements.Install before launching campaigns
Install Vision early so signals can start flowing before your team builds target lists and campaigns.
FAQs
Does the Vision snippet slow down my website?
The Vision snippet is designed to load asynchronously so it does not block your page from loading.
Where should I install the snippet?
Install it before the closing </head> tag or through Google Tag Manager as a Custom HTML tag.
Should I install it on every page?
Yes. For best results, install it across your full marketing website.
Can I install it only on landing pages?
Yes, but 1eyeᴬᴵ will only capture activity from the pages where the snippet is installed.
Can I use Google Tag Manager?
Yes. Create a Custom HTML tag, paste the Vision snippet, set the trigger to All Pages, then publish the container.
How long does it take to show signals?
Signals may take a few minutes to appear after the snippet is installed and website activity is captured.
Will I get a confirmation?
Yes. Once 1eyeᴬᴵ detects the snippet, you will see an installed confirmation in the product. You may also receive an email notification confirming that Vision has been installed successfully.
Why are some visitors not identified?
Not every visitor can be identified. Identification depends on available signal data, enrichment match, source quality, and visitor context.
What if my site uses both root and www domains?
Install Vision on the version visitors actually use. If both versions are active, make sure both are covered or redirected correctly.
What if my site uses a cookie banner?
Your consent setup may control when the snippet loads. Review your consent and privacy settings before going live.
Can I add multiple domains?
Yes. Add each domain or subdomain where 1eyeᴬᴵ should capture website activity.
Can I exclude pages?
Yes. Use excluded URLs for pages you do not want 1eyeᴬᴵ to track.
Can I specify which form pages to track?
Yes. Add important form pages under form tracking URLs, such as demo, contact, trial, newsletter, webinar, and gated content pages.
Can I remove the snippet later?
Yes. Remove the snippet from your website header or delete the Google Tag Manager tag, then publish your changes.
Next step
After Vision is installed, go to Knowledge Base to review the ICPs, personas, and exclusions that 1eyeᴬᴵ creates for your workspace.