Knowledge Base

Knowledge Base is the GTM brain of your 1eyeᴬᴵ workspace. It tells 1eyeᴬᴵ what your company does, which target companies matter, which target contacts to find, and which companies should be excluded from targeting.

1eyeᴬᴵ builds your initial Knowledge Base automatically from your company website, domain, and workspace context. Your team can then review, edit, add, or remove items before launching campaigns.

Before you begin

To review your Knowledge Base, you need:

1. A 1eyeᴬᴵ workspace

2. Your company domain added to the workspace

3. Admin or workspace access

4. Basic understanding of your target market

For this guide, we’ll use Snowbricks as the example workspace.

Where to find the Knowledge Base

You can access the Knowledge Base from the top-right navigation in your 1eyeᴬᴵ workspace.

1. Open your 1eyeᴬᴵ workspace

2. Go to the top-right navigation

3. Select Knowledge Base

4. Review the tabs inside the Knowledge Base

The Knowledge Base includes four main tabs:

1. Workspace Info

2. ICPs

3. Personas

4. Exclusions

Each tab helps 1eyeᴬᴵ understand a different part of your GTM strategy.

What 1eyeᴬᴵ creates for you

When your workspace is created, 1eyeᴬᴵ builds an initial Knowledge Base for your company.

For Snowbricks, 1eyeᴬᴵ may create:

1. Workspace information based on snowbricks.io

2. ICPs for companies that are a strong fit

3. Personas for target contacts inside those companies

4. Exclusions for companies that should not be targeted

This gives your team a starting point instead of forcing you to build GTM strategy from a blank page.

Why the Knowledge Base matters

The Knowledge Base powers how 1eyeᴬᴵ evaluates signals, builds target lists, and launches campaigns.

When a company signal comes in, 1eyeᴬᴵ evaluates whether the company matches your ICPs.

When a contact signal comes in, 1eyeᴬᴵ evaluates whether the contact matches your personas.

That means your ICPs and personas directly shape which companies and contacts get prioritized, enriched, added to lists, and moved into campaigns.

A strong Knowledge Base helps 1eyeᴬᴵ answer three important questions:

1. Is this company a good target company?

2. Is this person a good target contact?

3. Should this company or contact be added to a target list or campaign?

Workspace Info

The Workspace Info tab contains the core company context for your workspace.

For Snowbricks, this may include:

This information helps 1eyeᴬᴵ understand what your company does and how to position your GTM motion.

What to review in Workspace Info

Review the Workspace Info tab for accuracy.

Check:

1. Company name

2. Domain

3. Company description

4. Logo

5. Market category

6. Product description

7. Value proposition

For Snowbricks, make sure the description clearly explains that Snowbricks is a B2B AI data company.

A strong description could be:

Snowbricks is a B2B AI data company that helps revenue, data, and operations teams unify company data, automate enrichment, and activate trusted business intelligence across GTM workflows

Snowbricks is a B2B AI data company that helps revenue, data, and operations teams unify company data, automate enrichment, and activate trusted business intelligence across GTM workflows

Snowbricks is a B2B AI data company that helps revenue, data, and operations teams unify company data, automate enrichment, and activate trusted business intelligence across GTM workflows

ICPs

ICPs define the types of target companies that are a strong fit for your product.

1eyeᴬᴵ uses ICPs to evaluate companies, prioritize signals, build target lists, and decide which accounts should move into campaigns.

When a company visits your website or shows activity, 1eyeᴬᴵ evaluates that company against your ICPs. If the company matches one or more ICPs, it can be prioritized as a target company.

For Snowbricks, 1eyeᴬᴵ may create ICPs based on the company website, product category, and market context.

Example ICPs for Snowbricks

Here are example ICPs for Snowbricks as a B2B AI data company.

How ICPs are used

1eyeᴬᴵ uses ICPs to understand which companies Snowbricks should care about.

ICPs help 1eyeᴬᴵ:

1. Score companies for fit

2. Evaluate company signals for ICP match

3. Prioritize website visitors

4. Identify target companies

5. Build target company lists

6. Recommend campaign audiences

7. Personalize outreach based on company type

8. Exclude companies that are not a fit

How to review ICPs

Open the ICPs tab and review each ICP created by 1eyeᴬᴵ.

For each ICP, check:

1. ICP name

2. Short name

3. Description

4. Company type

5. Industry fit

6. Company size fit

7. Geographic fit

8. Buying triggers

9. Use cases

10. Whether the ICP should be active

A good ICP should be specific enough for 1eyeᴬᴵ to make targeting decisions.

Weak ICP:

Technology companies

Technology companies

Technology companies

Better ICP:

B2B SaaS companies with 50-1,000 employees that rely on CRM, enrichment, analytics, and automation workflows to run GTM

B2B SaaS companies with 50-1,000 employees that rely on CRM, enrichment, analytics, and automation workflows to run GTM

B2B SaaS companies with 50-1,000 employees that rely on CRM, enrichment, analytics, and automation workflows to run GTM

Add or edit ICPs

You can add a new ICP if 1eyeᴬᴵ missed an important target segment.

Use Add ICP to create a new ICP.

Add a new ICP when:

1. You are entering a new market

2. You sell to multiple company types

3. You want to separate enterprise and SMB targeting

4. You have different messages for different industries

5. You want to build campaigns for a specific segment

Edit an ICP when:

1. The description is too broad

2. The company type is not accurate

3. The ICP includes companies you do not want

4. The ICP misses important buying triggers

5. The ICP needs clearer targeting language

Personas

Personas define the target contacts 1eyeᴬᴵ should find inside target companies.

Personas help 1eyeᴬᴵ understand who to identify, enrich, prioritize, and engage.

When a contact signal comes in, 1eyeᴬᴵ evaluates whether that person matches your personas. If the contact matches one or more personas, 1eyeᴬᴵ can prioritize them as a target contact.

For Snowbricks, personas should focus on the people who own data, revenue operations, GTM systems, analytics, AI adoption, and business automation.

Example personas for Snowbricks

Here are example personas for Snowbricks as a B2B AI data company.

How personas are used

1eyeᴬᴵ uses personas to find the right target contacts inside target companies.

Personas help 1eyeᴬᴵ:

1. Identify relevant contacts

2. Evaluate contact signals for persona match

3. Enrich work emails and phone numbers when available

4. Match contacts to target company context

5. Personalize campaign messaging

6. Choose the right angle for outreach

7. Prioritize contacts based on role and relevance

8. Route contacts into the right campaign workflows

How to review personas

Open the Personas tab and review each persona created by 1eyeᴬᴵ.

For each persona, check:

1. Persona name

2. Short name

3. Description

4. Seniority

5. Function

6. Department

7. Job titles

8. Pain points

9. Buying role

10. Relevance to your GTM motion

A good persona should describe the person 1eyeᴬᴵ should find, not just a generic department.

Weak persona:

Sales

Sales

Sales

Better persona:

Revenue operations leaders responsible for CRM data quality, enrichment, routing, scoring, and sales workflow automation

Revenue operations leaders responsible for CRM data quality, enrichment, routing, scoring, and sales workflow automation

Revenue operations leaders responsible for CRM data quality, enrichment, routing, scoring, and sales workflow automation

Add or edit personas

Use Add Persona to create a new target contact type.

Add a persona when:

1. You sell to a new function

2. You need to target a new seniority level

3. You want a separate campaign for a specific role

4. 1eyeᴬᴵ missed an important target contact

5. You want to personalize messaging by job function

Edit a persona when:

1. The title list is too broad

2. The function is wrong

3. The persona is not part of the buying process

4. The description is unclear

5. The persona needs sharper targeting language

Build lists from ICPs and personas

You can use ICPs and personas to source and build target lists.

1eyeᴬᴵ can help you build:

1. Target company lists based on ICP match

2. Target contact lists based on persona match

3. Campaign audiences based on company fit and contact relevance

4. Lists from active signals, such as website visitors or engaged contacts

5. Lists for specific segments, industries, roles, or use cases

For Snowbricks, you could build a list like:

Target companies: B2B SaaS companies that match the Revenue Operations Teams ICP
Target contacts: Revenue Operations Leaders and GTM Systems Leaders
Use case: CRM enrichment, data quality, and GTM workflow automation

Target companies: B2B SaaS companies that match the Revenue Operations Teams ICP
Target contacts: Revenue Operations Leaders and GTM Systems Leaders
Use case: CRM enrichment, data quality, and GTM workflow automation

Target companies: B2B SaaS companies that match the Revenue Operations Teams ICP
Target contacts: Revenue Operations Leaders and GTM Systems Leaders
Use case: CRM enrichment, data quality, and GTM workflow automation

Or:

Target companies: AI-native GTM companies
Target contacts: Founders, VP Sales, and VP Marketing
Use case: AI-powered targeting and account intelligence

Target companies: AI-native GTM companies
Target contacts: Founders, VP Sales, and VP Marketing
Use case: AI-powered targeting and account intelligence

Target companies: AI-native GTM companies
Target contacts: Founders, VP Sales, and VP Marketing
Use case: AI-powered targeting and account intelligence

This is where the Knowledge Base becomes operational. ICPs define the companies. Personas define the contacts. 1eyeᴬᴵ uses both to help you build sharper lists and launch better campaigns.

Exclusions

Exclusions are companies that 1eyeᴬᴵ should not target.

1eyeᴬᴵ creates an initial exclusion list for your workspace. You can review it, add companies, remove companies, or edit the list over time.

For Snowbricks, exclusions help prevent 1eyeᴬᴵ from targeting companies that are not useful, not relevant, or should be avoided.

What to exclude

You can exclude companies such as:

1. Your own company

2. Existing customers

3. Competitors

4. Partners

5. Vendors

6. Investors

7. Agencies

8. Students or academic organizations

9. Companies outside your market

10. Companies your team does not want to contact

For Snowbricks, example exclusions could include:

How exclusions are used

1eyeᴬᴵ uses exclusions to avoid targeting the wrong companies.

Exclusions help 1eyeᴬᴵ:

1. Keep target lists clean

2. Avoid contacting competitors

3. Avoid contacting customers

4. Avoid wasting credits

5. Improve campaign quality

6. Reduce irrelevant outreach

7. Keep GTM workflows focused

How to review exclusions

Open the Exclusions tab.

Review the companies that 1eyeᴬᴵ added automatically.

Check:

1. Company name

2. Domain

3. Reason for exclusion

4. Whether the company should stay excluded

5. Whether any important companies are missing

If a company should not be targeted, keep it in exclusions.

If a company was excluded by mistake, remove it from the list.

Add an exclusion

Use Add Exclusion when you want 1eyeᴬᴵ to avoid a specific company.

Add an exclusion when:

1. The company is already a customer

2. The company is a competitor

3. The company is a vendor

4. The company is a partner

5. The company is not a fit

6. The company should not receive outreach

7. Your team has a strategic reason to avoid it

For example:

Company: Snowbricks
Domain: snowbricks.io
Reason: Own company

Company: Snowbricks
Domain: snowbricks.io
Reason: Own company

Company: Snowbricks
Domain: snowbricks.io
Reason: Own company

Keep your Knowledge Base current

Your Knowledge Base should evolve as your business grows. As Snowbricks enters new markets, tests new segments, learns which companies convert, or changes positioning, your team should continue fine-tuning ICPs, personas, and exclusions. A stale Knowledge Base creates noisy signals and weak campaigns. A sharp Knowledge Base helps 1eyeᴬᴵ keep improving target quality over time.

Best practices

1. Review the Knowledge Base before launching campaigns
   Make sure the workspace info, ICPs, personas, and exclusions are accurate before engaging target contacts.

2. Keep ICPs specific
   Broad ICPs create noisy target lists. Specific ICPs help 1eyeᴬᴵ prioritize the right companies.

3. Separate ICPs by market segment
   If Snowbricks sells to B2B SaaS, data infrastructure companies, and enterprise sales teams, keep those as separate ICPs.

4. Make personas role-specific
   Avoid generic personas like “marketing” or “sales.” Use specific personas like Revenue Operations Leader, Head of Data, or VP Marketing.

5. Use exclusions aggressively
   Exclusions prevent wasted credits and low-quality outreach.

6. Build lists from ICP and persona match
   Use ICPs to source target companies and personas to source target contacts. This keeps lists focused and campaign-ready.

7. Use signals to validate your strategy
   Company signals should be evaluated against ICPs. Contact signals should be evaluated against personas. Use what you learn to improve the Knowledge Base.

8. Update the Knowledge Base as your GTM motion changes
   Add, edit, or remove ICPs and personas as you learn which segments convert.

9. Check generated content for accuracy
   1eyeᴬᴵ creates the initial Knowledge Base, but your team should review it before relying on it for campaigns.

10. Align ICPs and personas
    ICPs define the target companies. Personas define the target contacts inside those companies. Both need to work together.

11. Use short names carefully
    Short names make ICPs and personas easier to scan in lists, filters, and campaigns.

12. Keep exclusions current
    Add customers, competitors, partners, and strategic no-contact companies as your business changes.

Example Snowbricks Knowledge Base

Here is what a strong Snowbricks Knowledge Base could include.

Workspace Info

ICPs

Personas

Exclusions

Troubleshooting

ICPs look too broad

If 1eyeᴬᴵ creates ICPs that feel too broad, edit the descriptions to include more specific company types, industries, size ranges, use cases, and buying triggers.

Instead of:

Software companies

Software companies

Software companies

Use:

B2B SaaS companies with revenue operations or data teams that need enrichment, account intelligence, and workflow automation

B2B SaaS companies with revenue operations or data teams that need enrichment, account intelligence, and workflow automation

B2B SaaS companies with revenue operations or data teams that need enrichment, account intelligence, and workflow automation

Personas do not match your target contacts

If personas are missing important roles, add new personas manually.

For Snowbricks, you may want to add:

1. RevOps Leader

2. Head of Data

3. GTM Systems Leader

4. VP Sales

5. VP Marketing

6. AI Transformation Leader

Company signals are not matching ICPs correctly

If active companies are not being evaluated the way you expect, review your ICP descriptions.

Check whether your ICPs include:

1. Clear company types

2. Relevant industries

3. Company size ranges

4. Use cases

5. Buying triggers

6. Exclusions for poor-fit companies

Contact signals are not matching personas correctly

If active contacts are not being evaluated the way you expect, review your personas.

Check whether your personas include:

1. Relevant job titles

2. Function and department

3. Seniority

4. Buying role

5. Pain points

6. Use cases

Target lists are too noisy

If your target lists include too many poor-fit companies or contacts, tighten your ICPs, personas, and exclusions.

Noisy lists usually come from:

1. ICPs that are too broad

2. Personas that are too generic

3. Missing exclusions

4. Weak company description

5. Old workspace context

Exclusions are missing important companies

Add exclusions for:

1. Your own company

2. Existing customers

3. Competitors

4. Partners

5. Vendors

6. Companies your team should not contact

A company was excluded by mistake

Remove it from the Exclusions tab so 1eyeᴬᴵ can evaluate it as a possible target company.

Knowledge Base was generated from old website copy

Update the Workspace Info description and refine your ICPs and personas manually.

If your website changes, review the Knowledge Base again to make sure it still reflects your current positioning.

Campaigns are targeting the wrong companies

Check your ICPs and exclusions first.

Poor targeting usually comes from:

1. ICPs that are too broad

2. Personas that are too generic

3. Missing exclusions

4. Weak company description

5. Old workspace context

FAQ

Does 1eyeᴬᴵ create the Knowledge Base automatically?

Yes. 1eyeᴬᴵ creates an initial Knowledge Base for your workspace using your company website, domain, and available context.

Can I edit the Knowledge Base?

Yes. You can edit workspace info, ICPs, personas, and exclusions.

Do I need to review it before launching campaigns?

Yes. Review the Knowledge Base before launching campaigns so 1eyeᴬᴵ targets the right companies and contacts.

What is the difference between an ICP and a persona?

An ICP defines the target company. A persona defines the target contact inside that company.

How does 1eyeᴬᴵ use ICPs with signals?

When a company signal comes in, 1eyeᴬᴵ evaluates whether the company matches your ICPs. This helps prioritize the right target companies.

How does 1eyeᴬᴵ use personas with signals?

When a contact signal comes in, 1eyeᴬᴵ evaluates whether the contact matches your personas. This helps prioritize the right target contacts.

Can I build lists from ICPs and personas?

Yes. You can use ICPs to source target companies and personas to source target contacts. You can also combine fit and signal activity to build focused campaign lists.

What are exclusions?

Exclusions are companies 1eyeᴬᴵ should not target.

Can I add my own ICPs?

Yes. Use Add ICP to create a new target company profile.

Can I add my own personas?

Yes. Use Add Persona to create a new target contact profile.

Can I add my own exclusions?

Yes. Use Add Exclusion to prevent 1eyeᴬᴵ from targeting specific companies.

How often should I update the Knowledge Base?

Update it whenever your positioning, target market, product, ICP, personas, customers, competitors, or GTM strategy changes.

Next step

After reviewing your Knowledge Base, go to Invite Users so the right teammates can help review signals, build target lists, launch campaigns, and manage conversations.