LinkedIn Signals

LinkedIn Signals look at activity happening on your company's LinkedIn and connected LinkedIn accounts. 1eyeᴬᴵ helps your team understand which companies and contacts are engaging with your company page, posts, comments, likes, visits, connection requests, messages, replies, and connected LinkedIn accounts.

Use LinkedIn Signals to identify active target companies, find relevant target contacts, evaluate ICP and persona fit, track LinkedIn engagement, understand message intent, and turn LinkedIn activity into target lists and campaigns.

Before you begin

To use LinkedIn Signals, you should have:

1. A 1eyeᴬᴵ workspace

2. Your Knowledge Base reviewed

3. ICPs reviewed or created

4. Personas reviewed or created

5. Users invited to your workspace

6. LinkedIn accounts connected for users who will participate in LinkedIn engagement

7. Your company LinkedIn page connected or available for signal tracking

For this guide, we’ll use Snowbricks as the example workspace.

What LinkedIn Signals capture

LinkedIn Signals can include activity from your company page, connected user accounts, and LinkedIn campaign workflows.

LinkedIn Signals may include:

1. Company page visits

2. Profile visits

3. Post engagement

4. Comments

5. Likes

6. Reactions

7. Connection requests sent

8. Connection requests accepted

9. LinkedIn messages sent

10. LinkedIn replies received

11. LinkedIn message intent

12. Follow-up activity

13. Conversation status

14. Company-level LinkedIn activity

15. Contact-level LinkedIn activity

16. ICP evaluation

17. Persona evaluation

LinkedIn Signals help your team understand which companies and contacts are showing interest, engaging with your team, or responding to LinkedIn outreach.

How LinkedIn Signals work

LinkedIn Signals start with LinkedIn activity.

1. A company or contact engages on LinkedIn
   A target company or target contact visits, likes, comments, reacts, views, replies, accepts a connection request, or engages with your company page, posts, connected user accounts, or LinkedIn campaign steps.

2. 1eyeᴬᴵ captures available LinkedIn activity
   1eyeᴬᴵ organizes the activity into company and contact signals where available.

3. 1eyeᴬᴵ identifies the company or contact
   When enough information is available, 1eyeᴬᴵ identifies the target company, target contact, or both.

4. 1eyeᴬᴵ evaluates fit
   Companies are evaluated against your ICPs. Contacts are evaluated against your personas.

5. 1eyeᴬᴵ tracks campaign activity and intent
   If LinkedIn is used in a campaign workflow, 1eyeᴬᴵ can track connection requests, messages, replies, and reply intent when available.

6. The signal appears in your workspace
   Your team can review LinkedIn Signals by company or contact, filter them, export them, or act on them.

Company LinkedIn Signals

Company LinkedIn Signals show activity connected to your company’s LinkedIn presence.

For Snowbricks, this means 1eyeᴬᴵ may look at engagement with the Snowbricks LinkedIn page and related company activity.

Company LinkedIn Signals can help you understand:

1. Which companies are engaging on LinkedIn

2. Which companies are viewing or interacting with your LinkedIn content

3. Which companies are showing repeated activity

4. Which companies match your ICPs

5. Which companies should be added to target lists

6. Which companies may be ready for campaign follow-up

Example:

Company LinkedIn Signals help your team move from passive social activity to account-level prioritization.

Connected user LinkedIn Signals

1eyeᴬᴵ can also use LinkedIn activity from connected user accounts.

When users connect their LinkedIn accounts, 1eyeᴬᴵ can help surface activity connected to those accounts, such as target contacts engaging with posts, profile activity, comments, likes, replies, and other LinkedIn interactions where available.

Connected user LinkedIn Signals can help you understand:

1. Which target contacts are engaging with your team’s LinkedIn activity

2. Which contacts are visiting or interacting with connected user profiles

3. Which contacts are commenting on or liking posts

4. Which contacts are replying to LinkedIn messages

5. Which companies those contacts belong to

6. Whether those contacts match your personas

7. Whether the contact should be added to a target list or campaign

Example:

This helps your team understand which people are already engaging with your team before you reach out.

LinkedIn signal types

LinkedIn Signals can include different types of activity.

Use LinkedIn signal types to understand what kind of LinkedIn engagement happened, whether it came from organic activity or campaign activity, and how strong the signal may be.

LinkedIn activity examples

LinkedIn activity may come from your company page, your team’s connected accounts, posts, comments, likes, messages, connection requests, and engagement around your content.

Examples of LinkedIn activity:

1. A company views your LinkedIn company page

2. A target contact visits a connected user’s LinkedIn profile

3. A target contact likes a post from your team

4. A target contact comments on a post

5. A target contact reacts to thought leadership content

6. A company repeatedly engages with company page posts

7. A contact engages with multiple users on your team

8. A connection request is sent to a target contact

9. A target contact accepts a connection request

10. A LinkedIn message is sent to a target contact

11. A target contact replies to a LinkedIn message

12. 1eyeᴬᴵ classifies the reply intent

13. A company shows activity before or after visiting your website

14. A contact engages with content related to your product category

LinkedIn Signals become more useful when they are connected to ICP fit, persona fit, and campaign activity.

LinkedIn campaign signals

LinkedIn Signals can include activity from campaigns that use LinkedIn steps.

Campaign-related LinkedIn Signals may include:

1. Connection request sent

2. Connection request accepted

3. LinkedIn message sent

4. LinkedIn reply received

5. Follow-up sent

6. Message not delivered when available

7. Conversation intent when available

This helps your team understand not just who engaged organically, but also what happened after 1eyeᴬᴵ started engaging target contacts through LinkedIn.

Use campaign signals to understand how LinkedIn outreach is performing and which target contacts need follow-up.

LinkedIn message intent

When a target contact replies to a LinkedIn message, 1eyeᴬᴵ may classify the reply intent.

Intent helps your team prioritize conversations.

Common intent types include:

1. Positive
   The contact appears interested, asks a question, requests more information, or shows buying intent.

2. Neutral
   The contact replies, but the response does not clearly show strong interest or rejection.

3. Negative
   The contact is not interested, asks not to be contacted, or is not a fit.

4. Not delivered
   The message could not be delivered when delivery status is available.

Use LinkedIn message intent to quickly identify which replies need action.

For example, a positive LinkedIn reply from a target persona at an ICP-matched company should usually be reviewed before lower-fit activity.

ICP evaluation for LinkedIn Signals

1eyeᴬᴵ evaluates LinkedIn company signals against your ICPs.

When a company engages with your company LinkedIn page, content, connected user activity, or LinkedIn campaign activity, 1eyeᴬᴵ checks whether the company matches one or more ICPs in your Knowledge Base.

For Snowbricks, ICPs may include:

1. B2B SaaS Companies

2. Revenue Operations Teams

3. AI-Native GTM Companies

4. Data Infrastructure Companies

5. Enterprise Sales Organizations

6. B2B Marketplaces and Platforms

If a company matches an ICP, 1eyeᴬᴵ may show an ICP badge on the company card.

Example:

ICP - DATA-INFRA

ICP - DATA-INFRA

ICP - DATA-INFRA

The ICP badge helps your team quickly understand why the company may be relevant.

ICP match explanation

When a company matches an ICP, 1eyeᴬᴵ may show an explanation.

Example:

Horizon Data is a B2B data infrastructure company with a modern GTM motion and a likely need for enrichment, account intelligence, and workflow automation. It matches the Data Infrastructure ICP

Horizon Data is a B2B data infrastructure company with a modern GTM motion and a likely need for enrichment, account intelligence, and workflow automation. It matches the Data Infrastructure ICP

Horizon Data is a B2B data infrastructure company with a modern GTM motion and a likely need for enrichment, account intelligence, and workflow automation. It matches the Data Infrastructure ICP

Use the explanation to decide whether the company should be added to a target list, enriched with contacts, or moved into a campaign.

Why ICP evaluation matters

ICP evaluation helps your team separate meaningful LinkedIn activity from noise.

It helps you:

1. Prioritize companies that match your target market

2. Avoid chasing low-fit LinkedIn engagement

3. Focus on accounts showing both activity and fit

4. Build better target company lists

5. Improve campaign quality

6. Use LinkedIn engagement as part of your account prioritization

A company liking a post is useful. A company liking a post and matching your ICP is much more useful.

Persona evaluation for LinkedIn Signals

1eyeᴬᴵ evaluates LinkedIn contact signals against your personas.

When a contact engages with your company LinkedIn page, content, posts, comments, connected user accounts, connection requests, or LinkedIn messages, 1eyeᴬᴵ checks whether that contact matches one or more personas in your Knowledge Base.

For Snowbricks, personas may include:

1. Revenue Operations Leader

2. Head of Data

3. VP Sales

4. VP Marketing

5. GTM Systems Leader

6. AI Transformation Leader

7. Founder or CEO

If a contact matches a persona, 1eyeᴬᴵ may show a persona badge on the contact card.

Example:

REVOPS

REVOPS

REVOPS

The persona badge helps your team understand why that contact may be relevant.

Persona match explanation

When a contact matches a persona, 1eyeᴬᴵ may show an explanation.

Example:

Avery Morgan leads revenue operations and engages with content about GTM data quality and workflow automation. This aligns with the RevOps persona

Avery Morgan leads revenue operations and engages with content about GTM data quality and workflow automation. This aligns with the RevOps persona

Avery Morgan leads revenue operations and engages with content about GTM data quality and workflow automation. This aligns with the RevOps persona

Use the explanation to decide whether the contact should be enriched, added to a target list, or moved into a campaign.

Why persona evaluation matters

Persona evaluation helps your team focus on the right people behind LinkedIn activity.

It helps you:

1. Prioritize relevant target contacts

2. Avoid engaging poor-fit contacts

3. Identify contacts already familiar with your team or content

4. Build better target contact lists

5. Personalize outreach based on role and engagement

6. Route contacts into the right LinkedIn or multi-channel campaigns

A LinkedIn like from anyone is activity. A LinkedIn like from your target persona is a signal.

View LinkedIn Signals by company

Use Signals → By Company to review LinkedIn activity at the account level.

This is useful when you want to answer:

1. Which companies are engaging on LinkedIn?

2. Which companies have multiple LinkedIn signals?

3. Which companies match our ICPs?

4. Which companies are interacting with posts or company page activity?

5. Which companies should be added to target lists?

6. Which companies should be prioritized for campaigns?

Start here when you want to prioritize target companies.

View LinkedIn Signals by contact

Use Signals → By Contact to review LinkedIn activity at the person level.

This is useful when you want to answer:

1. Which contacts are engaging on LinkedIn?

2. Which contacts match our personas?

3. Which company does each contact belong to?

4. What LinkedIn activity did each contact create?

5. Which contacts accepted a connection request?

6. Which contacts replied to a LinkedIn message?

7. Which contacts have positive or high-priority intent?

8. Which contacts should be enriched?

9. Which contacts should be moved into campaigns?

Use this view when you want to prioritize people based on LinkedIn engagement.

Search LinkedIn Signals

Use search to find a specific company, contact, domain, or keyword.

Examples:

horizon
avery
revops
data
linkedin

horizon
avery
revops
data
linkedin

horizon
avery
revops
data
linkedin

Search is helpful when you know exactly what you are looking for.

Filter LinkedIn Signals

Use filters to narrow LinkedIn Signals.

You can filter by:

1. Company

2. Contact person

3. ICP

4. Persona

5. Type

6. Date range

For LinkedIn activity, useful filters include:

1. LinkedIn signals

2. ICP matches

3. Persona matches

4. Response signals

5. Recent activity

6. Specific companies

7. Specific contacts

Filter by type

Use the type filter to focus on LinkedIn-related signal types.

Useful types include:

Use this when you want to isolate LinkedIn activity from website, form, email, or other conversation activity.

Filter by date range

Use date range to review LinkedIn Signals from a specific period.

Examples:

1. Today

2. Yesterday

3. Last 7 days

4. Last 30 days

5. After a founder post

6. After a product launch

7. After a campaign announcement

8. After an event

9. After a webinar

10. During a LinkedIn outbound campaign

Date range filters help your team connect LinkedIn activity to campaigns, posts, and market moments.

Sort LinkedIn Signals

Use sort to change the order of LinkedIn Signals.

You may sort by:

1. Most recent activity

2. Highest signal count

3. Company name

4. Contact name

5. Created date

6. Updated date

Use sorting to prioritize the companies or contacts that matter first.

Export LinkedIn Signals

Use Export CSV to download LinkedIn signal data.

Export is useful when you want to:

1. Share LinkedIn activity with your team

2. Analyze engagement in a spreadsheet

3. Review target companies offline

4. Build a LinkedIn campaign plan

5. Compare LinkedIn activity over time

6. Send signal data to RevOps

7. Review high-engagement accounts with sales

Before exporting, use filters to narrow the data.

For example:

1. Filter by LinkedIn

2. Turn on Show ICPs Only or Show Personas Only

3. Select the last 7 days

4. Export CSV

This gives your team a cleaner export with more actionable LinkedIn activity.

Recommended workflow: company LinkedIn signal

Use this workflow when you want to act on company-level LinkedIn activity.

1. Open Signals → By Company

2. Filter by LinkedIn

3. Turn on Show ICPs Only

4. Review companies with recent LinkedIn activity

5. Review the ICP badge and match explanation

6. Open the signal timeline

7. Confirm the activity is relevant

8. Add the company to a target company list

9. Source matching target contacts

10. Launch or prepare a campaign

This workflow helps your team move from LinkedIn engagement to account prioritization.

Recommended workflow: contact LinkedIn signal

Use this workflow when you want to act on person-level LinkedIn activity.

1. Open Signals → By Contact

2. Filter by LinkedIn

3. Turn on Show Personas Only

4. Review contacts with recent LinkedIn activity

5. Review the persona badge and match explanation

6. Open the signal timeline

7. Confirm the contact is relevant

8. Enrich the contact if needed

9. Add the contact to a target contact list

10. Launch a LinkedIn or multi-channel campaign

11. Track connection requests, messages, replies, and intent

12. Follow up on positive or high-priority replies

This workflow helps your team move from LinkedIn engagement to contact-level action.

Recommended workflow: post engagement to campaign

Use this workflow when your team wants to act on LinkedIn post engagement.

1. Publish or review a LinkedIn post

2. Open LinkedIn Signals

3. Filter by recent LinkedIn activity

4. Review companies and contacts engaging with the post

5. Check ICP and persona matches

6. Prioritize contacts with relevant roles

7. Add matching companies or contacts to target lists

8. Launch a contextual campaign referencing the topic they engaged with

This workflow helps your team turn content engagement into pipeline action.

Recommended workflow: connected user activity

Use this workflow when your team wants to use LinkedIn activity from connected user accounts.

1. Make sure relevant users have connected LinkedIn

2. Open LinkedIn Signals

3. Review activity from connected accounts

4. Identify contacts engaging with users’ profiles, posts, or comments

5. Check persona match

6. Review the contact’s company and ICP match

7. Add relevant contacts to a target list

8. Launch a LinkedIn or multi-channel campaign

This workflow helps your team act on engagement already happening around your team.

Recommended workflow: LinkedIn reply to follow-up

Use this workflow when your team wants to act on LinkedIn replies.

1. Open LinkedIn Signals

2. Filter by Response or LinkedIn reply activity

3. Review the reply and message intent

4. Prioritize positive replies first

5. Check the contact’s persona match

6. Check the company’s ICP match

7. Review prior activity in the signal timeline

8. Follow up with context

9. Move the conversation forward or update the target list

This workflow helps your team quickly separate replies that need action from lower-priority activity.

How LinkedIn Signals connect with campaigns

LinkedIn Signals can help your team launch more contextual campaigns and track what happens after the campaign starts.

Instead of starting with a cold list, your team can start with LinkedIn activity.

Examples:

1. A target contact likes a founder post

2. A company repeatedly engages with your company page

3. A RevOps leader comments on a post about data quality

4. A VP Sales views a connected user’s profile

5. A Head of Data engages with content about AI workflows

Then, when you launch a campaign, LinkedIn Signals can help you track campaign activity such as:

1. Connection requests sent

2. Connection requests accepted

3. LinkedIn messages sent

4. LinkedIn replies received

5. Reply intent

6. Follow-up activity

This gives your team a full LinkedIn loop: activity, fit evaluation, campaign engagement, reply intent, and follow-up.

Best practices

1. Connect the right LinkedIn accounts
   Connect users who post, engage, sell, or participate in LinkedIn workflows.

2. Review company and contact activity together
   A company signal tells you the account is active. A contact signal tells you who may be worth engaging.

3. Use ICP matches to reduce noise
   Focus on companies that match your target company profiles.

4. Use persona matches to find relevant contacts
   Focus on contacts that match your target personas.

5. Prioritize repeated engagement
   Multiple LinkedIn signals from the same company or contact are usually stronger than one signal.

6. Look for content-topic fit
   A contact engaging with content related to your product category may be more relevant than a generic engagement.

7. Track replies and intent
   LinkedIn replies, especially positive replies from target personas, should be reviewed quickly.

8. Use filters before exporting
   Clean the view before downloading a CSV.

9. Build lists from LinkedIn activity
   Move relevant companies and contacts into target lists.

10. Use LinkedIn context in outreach
    Reference the topic, theme, or context of engagement where appropriate.

11. Keep your Knowledge Base updated
    Better ICPs, personas, and exclusions create better LinkedIn Signal quality.

Troubleshooting

I do not see LinkedIn Signals

Check:

1. LinkedIn accounts are connected where needed

2. Your company LinkedIn page is available for tracking where enabled

3. There is recent LinkedIn activity

4. You are viewing the right date range

5. Filters are not hiding results

6. The activity source is supported

I see companies but not contacts

This can happen when company-level LinkedIn activity is available but contact-level activity is not.

Check:

1. Whether contact-level activity is available

2. Whether filters are hiding contacts

3. Whether personas are too narrow

4. Whether the contact view has a restrictive date range

I see contacts but no persona matches

Review personas in your Knowledge Base.

Check:

1. Persona descriptions

2. Job titles

3. Seniority

4. Functions

5. Departments

6. Buying roles

If your personas are too narrow, 1eyeᴬᴵ may miss relevant contacts.

I see companies but no ICP matches

Review ICPs in your Knowledge Base.

Check:

1. ICP descriptions

2. Company types

3. Industries

4. Company sizes

5. Use cases

6. Exclusions

If your ICPs are too narrow, 1eyeᴬᴵ may miss relevant companies.

LinkedIn Signals look noisy

Try:

1. Turning on Show ICPs Only

2. Turning on Show Personas Only

3. Filtering by LinkedIn

4. Filtering by date range

5. Adding exclusions

6. Tightening ICPs

7. Tightening personas

I do not see LinkedIn reply intent

Check:

1. Whether the contact replied

2. Whether the reply is available in 1eyeᴬᴵ

3. Whether the signal has been processed

4. Whether the conversation is connected to a supported LinkedIn workflow

5. Whether filters are hiding response signals

Connection request activity is missing

Check:

1. The campaign includes LinkedIn connection request steps

2. The LinkedIn account is connected

3. The user has the right role and channel access

4. The campaign is active

5. You are viewing the right date range

6. Filters are not hiding LinkedIn activity

LinkedIn message activity is missing

Check:

1. The campaign includes LinkedIn message steps

2. The LinkedIn account is connected

3. The message was sent or attempted

4. The activity has been processed

5. You are viewing the correct company or contact

6. Filters are not hiding LinkedIn or Response activity

Export is too noisy

Before exporting:

1. Filter by LinkedIn

2. Turn on Show ICPs Only or Show Personas Only

3. Filter by ICP or persona

4. Select a recent date range

5. Export only the focused view

A company or contact should not be targeted

Add the company to Exclusions in your Knowledge Base.

This prevents 1eyeᴬᴵ from treating that company as a target.

FAQ

What are LinkedIn Signals?

LinkedIn Signals are activity from LinkedIn, such as company page engagement, connected user account activity, profile visits, post engagement, comments, likes, reactions, connection requests, messages, replies, and other LinkedIn-related activity when available.

How are LinkedIn Signals different from Website Signals?

Website Signals come from activity on your website. LinkedIn Signals come from activity connected to LinkedIn, including company page activity, connected user accounts, and LinkedIn campaign workflows.

Do LinkedIn Signals include company activity?

Yes. LinkedIn Signals can include activity from companies engaging with your LinkedIn presence.

Do LinkedIn Signals include contact activity?

Yes, when available. 1eyeᴬᴵ can show LinkedIn activity connected to target contacts.

Do LinkedIn Signals include connection requests?

Yes. LinkedIn Signals can include connection request activity when available, such as requests sent and accepted.

Do LinkedIn Signals include LinkedIn messages?

Yes. LinkedIn Signals can include LinkedIn messages sent and replies received when LinkedIn is used in campaign workflows.

Does 1eyeᴬᴵ classify LinkedIn reply intent?

Yes, when available. 1eyeᴬᴵ may classify LinkedIn replies by intent, such as positive, neutral, negative, or not delivered.

Can I use LinkedIn Signals to track campaign performance?

Yes. LinkedIn Signals can help you understand connection requests, accepted connections, sent messages, replies, and reply intent from LinkedIn campaign steps.

What does 1eyeᴬᴵ evaluate for LinkedIn company signals?

1eyeᴬᴵ evaluates identified companies against your ICPs.

What does 1eyeᴬᴵ evaluate for LinkedIn contact signals?

1eyeᴬᴵ evaluates identified contacts against your personas.

What does Show ICPs Only do?

It filters the company view to show only companies that match your ICPs.

What does Show Personas Only do?

It filters the contact view to show only contacts that match your personas.

Can I filter LinkedIn Signals?

Yes. You can filter by company, contact person, ICP, persona, type, and date range.

Can I export LinkedIn Signals?

Yes. Use Export CSV to download the current signal view.

Why are some LinkedIn engagements not shown?

Some activity may not be available depending on the signal source, connected accounts, permissions, activity type, or available context.

Why do some LinkedIn contacts not have persona badges?

They may not match your current personas, or 1eyeᴬᴵ may not have enough context to evaluate them as a match.

Why do some LinkedIn companies not have ICP badges?

They may not match your current ICPs, or 1eyeᴬᴵ may not have enough context to evaluate them as a match.

How do I improve LinkedIn Signal quality?

Connect the right LinkedIn accounts, keep your Knowledge Base updated, tighten ICPs and personas, add exclusions, and use filters to focus on relevant activity.

Next step

Next, go to Conversation Signals to understand how 1eyeᴬᴵ captures and organizes activity from email, LinkedIn, iMessage, replies, and responses.