Signals
Website Signals
Website Signals show which target companies and target contacts are engaging with your website.
See which target contacts are active on your website, what pages they visited, and how they match your ICPs and personas — all in one feed, with company context built into every card.
Website Signals shows contact-level activity from your website, with the associated company shown directly on each card. Instead of switching between a company view and a contact view, you work from a single list and drill into a contact's full timeline whenever you need it.
Before you begin
To use Website Signals, you need:
The Vision pixel installed on your website
At least one recorded page visit
ICPs and personas configured in your Knowledge Base, if you want ICP and persona matching to show up on cards
For this guide, we'll use Snowbricks as the example workspace.
Field | Example |
|---|---|
Company | Snowbricks |
Domain | snowbricks.io |
Workspace admin | Matt Bru |
Where to find Website Signals
Open your 1eyeᴬᴵ workspace
Select Signals in the left-hand nav to expand it
Select Website Signals
Market Signals and Social Signals appear in the same group, marked Coming Soon.
What you can see on a signal card
Each card in the Website Signals list shows:
Contact name and LinkedIn icon
Job title
Company name and logo
Persona match, with a checkmark and the matched persona (e.g.
ENGINEER,BUYER,PRODUCT MANAGER)ICP match, with a checkmark and the matched ICP tier (e.g.
ENTERPRISE)The most recent website visit — page visited and how long ago
A signal count link (e.g.
9 Signals →) that opens the contact's full timelineA quick-actions menu (⋮)
Example:
Field | Example |
|---|---|
Contact | Sarah Mitchell |
Title | VP Revenue Operations |
Company | Snowbricks Customer Co. |
Persona | ✓ REVOPS |
ICP | ✓ ENTERPRISE |
Latest signal | Visited |
Signal count | 3 Signals |
Open a contact's timeline
Select a contact card, or select its Signals link, to open the contact's full activity in the panel on the right.
The timeline is grouped by date, for example:
Each entry in the timeline shows:
The time of the visit
The URL visited
A Target Page badge, with a checkmark and the page's short name, if the URL matches a Target Page configured in your Knowledge Base (e.g.
pricing_page_2)How long the visitor spent on that page
Select Open next to the contact's name for more detail, such as their LinkedIn profile.
Filter Website Signals
Select Filter to open the filter builder. Unlike a fixed set of filter fields, this is a query builder: each condition is a Where [field] [operator] [value] row, and you can chain as many conditions together as you need with AND / OR.
Fields you can filter by
Field | Operators | Value |
|---|---|---|
Contact | is / is any of | Search and select one or more contacts |
ICP | is / is any of | Select one or more configured ICPs |
Persona | is / is any of | Select one or more configured personas |
Location | is / is any of | Enter a city, state, or country |
Type | is / is any of / is none of | Form, Page |
Date | is on or after / is on or before / is between | Select a date from the calendar |
Target page | is / contains / starts with | Select a configured Target Page, or enter a custom URL |
Add a condition
Select + Add condition
Choose AND or OR
Select a field, then an operator, then a value
The connector you choose applies going forward, not just to that one row. If you start with AND, every condition after it stays AND until you switch a later condition to OR — at that point, all conditions after it become OR too. You can't freely alternate AND and OR between individual rows; think of it as one connector mode that can change once partway through your query, not a per-row toggle.
Repeat to build up a query, for example: ICP is any of Enterprise, Mid-Market AND Target page is snowbricks.io/pricing.
Select Clear all conditions to start over.
Filter by Target page
When the field is Target page, two extra conditions become available underneath it:
Sub-condition | Operators | Value |
|---|---|---|
Visit count | equal to / is greater than / is greater than or equal to / is less than / is less than or equal to | A number |
Total time spent | equal to / is greater than / is greater than or equal to / is less than / is less than or equal to | A duration (minutes and seconds) |
As you type a URL in the Target page value field, 1eyeᴬᴵ suggests matching Target Pages already configured in your Knowledge Base, showing the page name, its short name, and its match type. For example:
Suggestion | Short name | Match type |
|---|---|---|
snowbricks.io/lp/snowbricks... | abm_copilot | Contains |
snowbricks.io/pricing | pricing_page_2 | Contains |
snowbricks.io | homepage | Exact Match |
snowbricks.io/enterprise | enterprise_page | Contains |
Select a suggestion to filter by that Target Page directly, using its configured match type — or keep typing to filter by a custom URL instead.
Applied filters
Once you select Apply (or the query updates automatically, depending on your build), active filters appear as chips above the list, for example:
Select the x on a chip to remove that condition, or reopen Filter to edit the full query.
Search
Use the search bar to find a specific contact, company, or keyword.
Sort
Use Sort to change the order of the list. Choose from:
Sort option | What it does |
|---|---|
Latest Signal | Orders contacts by their most recent signal activity (default). |
Created | Orders contacts by when they were first added. |
Export
Use Export to download the contacts in the current view as a CSV. Apply filters first if you want a focused export.
Best practices
Build filters top-down Start broad (ICP, Persona) then narrow with Target page and its Visit count / Total time spent sub-conditions.
Use AND for precision, OR for reach AND narrows your results to contacts matching every condition; OR widens the list to contacts matching any one of them.
Use the Target Page autocomplete instead of typing raw URLs Selecting a configured Target Page applies its match type automatically and keeps your filter consistent with the badges shown on cards.
Check the timeline before acting A high signal count can mean one long session or many short ones — open the timeline to see which.
Filter before exporting The export reflects your current filtered view.
Troubleshooting
I don't see a contact I expected
Check:
The Vision pixel is installed and active on the page they visited
Your filters aren't excluding them (check the chips above the list)
The date range in your filter covers when they visited
A card doesn't show a Persona or ICP badge
This means 1eyeᴬᴵ hasn't matched the contact or their company against your current personas or ICPs. Review your Knowledge Base definitions.
Target page filter isn't finding pages I expect
Check that the page is configured as an active Target Page in your Knowledge Base, and that your operator (is / contains / starts with) matches how the URL is structured.
My AND/OR logic isn't returning what I expect
AND/OR isn't set independently per row — once you switch a condition's connector, every condition after it inherits that same connector too. Check where in your condition list you switched from AND to OR (or the reverse), and confirm that's actually where you meant the logic to change. Simplify the query if it's still not behaving as expected.
FAQ
What happened to View by Company and View by Contact?
They've been combined into a single Website Signals view. Company context now appears directly on each contact's card instead of requiring a separate view.
Can I still filter by company?
Yes — filter by Contact, or use ICP and Location to narrow by account-level attributes, since the standalone Companies page has been retired in favor of company details living inside each contact record.
Can I combine multiple conditions?
Yes. Add as many conditions as you need. The connector you pick (AND or OR) applies going forward — switching a condition to OR turns every condition after it to OR as well, rather than toggling that one row in isolation.
Does the Target page filter support wildcards?
Use the contains or starts with operators to match a group of URLs, or select a configured Target Page from the autocomplete to apply its exact match type automatically.
What are Market Signals and Social Signals?
They're coming soon — not yet available in the product.
Next step
Next, go to Target Contacts to see how matched contacts become part of your working list.