Targets
Overview
Targets are where 1eyeᴬᴵ turns signals, ICPs, and personas into focused target contacts and target lists.
In 1eyeᴬᴵ, targeting starts with your Knowledge Base — ICPs and personas — and becomes actionable through Target Contacts and Target Lists. A target list brings together the contacts you want to engage and the workflow used to build that list, ready to push to a Destination.
Use Targets to define who matters, review fit, build focused audiences, and prepare them to move into your CRM.
What Targets help you do
Targets help your team move from raw activity to focused action.
Use Targets to:
Define your ideal target companies through ICPs
Define your ideal target contacts through personas
Review target contacts and the company behind each one
Build focused target lists
Filter target contacts by persona and ICP
Select contacts from Website Signals
Import contacts by CSV
Push target lists to a Destination
Signals show activity. Targets help you decide who to pursue.
How targeting works in 1eyeᴬᴵ
Targeting starts with your Knowledge Base and becomes actionable through Target Contacts and Target Lists.
ICPs define target companies
ICPs tell 1eyeᴬᴵ what kinds of companies are a good fit.Personas define target contacts
Personas tell 1eyeᴬᴵ what kinds of people to find inside those companies.Website Signals show active contacts
Signals help you find contacts already engaging with your website, with company fit shown inline.Target Contacts hold the full pool
Every contact 1eyeᴬᴵ has identified from your website visitors, with persona and ICP fit visible at a glance.Target Lists focus the audience
A target list is a curated subset of Target Contacts, built for a specific GTM motion.Destinations engage the selected contacts
Once a list is ready, push it to HubSpot or Salesforce so your team can act on it.
Targeting structure
The Targets section includes:
Page | What it does |
|---|---|
Overview | Explains how targeting works in 1eyeᴬᴵ. |
ICPs | Defines the types of companies 1eyeᴬᴵ should look for and prioritize. |
Personas | Defines the types of contacts 1eyeᴬᴵ should find inside target companies. |
Target Contacts | The full pool of contacts 1eyeᴬᴵ has found, with company context inline. |
Target Lists | Organizes selected contacts into a focused audience for a Destination. |
ICPs and personas power targeting
ICPs and personas are the strategy layer behind targeting.
ICPs answer:
Personas answer:
Together, they help 1eyeᴬᴵ evaluate every target contact and build sharper target lists.
For example:
Targeting layer | Example |
|---|---|
ICP | B2B SaaS companies with RevOps and data teams |
Persona | VP Revenue Operations |
Target Contact | Jordan Lee, VP Revenue Operations at Northstar Analytics |
Target List | RevOps SaaS Pipeline |
Destination | Pushed to HubSpot |
Target Contacts
Target Contacts is the master pool of people 1eyeᴬᴵ has identified from your website visitors, with the company behind each contact shown inline.
Use Target Contacts to review persona and ICP fit, inspect a contact's full record, and decide who belongs in a target list. See Target Contacts for the full walkthrough.
Target Lists
A Target List is a focused subset of Target Contacts, built around a specific segment, persona, or GTM motion, and ready to push to a Destination.
See Target Lists for how to build and manage one.
Best practices
Start with ICPs and personas
Good targeting starts with clear company and contact definitions in your Knowledge Base.Use signals to prioritize
Active contacts are often better starting points than a cold list.Keep lists focused
Build target lists around a clear segment, persona, or use case rather than everything at once.Review company fit alongside persona fit
A strong persona match at a poor-fit company is still worth a second look.Refine over time
As your team learns which segments convert, update your Knowledge Base and build sharper lists.
Troubleshooting
My target list is noisy
Check ICP quality, persona quality, filter criteria, and exclusions.
I have contacts but the companies don't look like a fit
Review the company context on the contact record. If the companies aren't a fit, tighten your ICP or add exclusions.
I don't know whether to start from ICPs, personas, or signals
Start with ICPs and personas if you know the segment you're after. Start with Website Signals if you want to act on contacts already showing activity.
FAQ
What are Targets?
Targets are the contacts your team wants to review, prioritize, add to lists, and push to a Destination.
What is the difference between ICPs and Target Contacts?
ICPs define the types of companies you want. Target Contacts are the actual people who match and show up through website visitor activity — each with their company shown inline.
What is the difference between personas and Target Contacts?
Personas define the types of people you want. Target Contacts are the actual people who match and show up through website visitor activity.
What is the difference between Target Contacts and a Target List?
Target Contacts is the full pool of contacts in your workspace. A Target List is a focused subset built for a specific GTM motion.
Can I build a list from signals?
Yes. You can select contacts from Website Signals and add them to a target list.
Next step
Next, go to ICPs to understand how 1eyeᴬᴵ uses target company profiles to evaluate and prioritize companies.