Overview

In 1eyeᴬᴵ, targeting is built around Target Lists. A target list brings together the companies you want to pursue, the contacts you want to engage, the workflow used to build the list, and the campaigns connected to it.

Use Targets to define who matters, build focused audiences, enrich the right companies and contacts, and prepare them for campaign execution.

What Targets help you do

Targets help your team move from raw activity to focused action.

Use Targets to:

1. Define your ideal target companies through ICPs

2. Define your ideal target contacts through personas

3. Build target company lists

4. Build target contact lists

5. Source companies by ICP

6. Source contacts by persona

7. Select companies or contacts from signals

8. Import companies or contacts by CSV

9. Enrich companies and contacts

10. Connect lists to campaigns

Signals show activity. Targets help you decide who to pursue.

How targeting works in 1eyeᴬᴵ

Targeting starts with your Knowledge Base and becomes actionable through target lists.

1. ICPs define target companies
   ICPs tell 1eyeᴬᴵ what kinds of companies are a good fit.

2. Personas define target contacts
   Personas tell 1eyeᴬᴵ what kinds of people to find inside those companies.

3. Signals show active companies and contacts
   Signals help you find targets already engaging with your website, LinkedIn, conversations, or campaigns.

4. Target Lists bring everything together
   A target list contains companies, contacts, workflows, and campaigns.

5. Campaigns engage the selected contacts
   Once the list is ready, campaigns can use those companies and contacts for outreach.

Targeting structure

The Targets section includes:

Target Lists are the center

A Target List is the main container for targeting work.

Inside a Target List, you can manage:

1. List details

2. Workflow

3. Companies

4. Contacts

5. Campaigns

6. Files

7. Notes

This gives your team one place to manage the audience, sourcing logic, enrichment status, campaign connection, and supporting context.

What a Target List contains

A Target List may include:

1. Details
   Basic list information, status, owner, created date, and updated date.

2. Workflow
   The steps used to build the list, including how companies and contacts were added.

3. Companies
   Target companies added through import, source, or signal selection.

4. Contacts
   Target contacts added through import, source, or signal selection.

5. Campaigns
   Campaigns connected to the list.

6. Files
   Supporting files or imports related to the list.

7. Notes
   Internal context for the team.

Target List statuses

Target Lists can move through different statuses.

Use statuses to understand where each list is in the workflow.

How companies get into a Target List

Companies can be added to a Target List in different ways.

Common options include:

1. Import companies
   Upload a CSV of companies you already have.

2. Source companies
   Ask 1eyeᴬᴵ to source companies based on ICPs.

3. Select companies from signals
   Build a list from companies showing signal activity.

4. Add companies manually when available
   Add specific companies your team wants to pursue.

This gives your team flexibility. You can start from your own account list, source new companies with 1eyeᴬᴵ, or act on companies already showing intent.

How contacts get into a Target List

Contacts can be added to a Target List in different ways.

Common options include:

1. Import contacts
   Upload a CSV of contacts you already have.

2. Source contacts
   Ask 1eyeᴬᴵ to source contacts based on personas.

3. Select contacts from signals
   Build a list from contacts showing signal activity.

4. Find contacts inside target companies
   Source relevant personas from the companies already in the list.

This helps your team go from account selection to the people who should actually be engaged.

Target Companies

Target Companies are the businesses your team may want to pursue.

A target company may come from:

1. ICP sourcing

2. Website signals

3. LinkedIn signals

4. Conversation signals

5. CSV imports

6. Manual selection

7. Existing target lists

Target Companies help your team decide which accounts should be reviewed, enriched, prioritized, and added to campaigns.

Target Contacts

Target Contacts are the people your team may want to engage.

A target contact may come from:

1. Persona sourcing

2. Website signals

3. LinkedIn signals

4. Conversation signals

5. CSV imports

6. Company-level sourcing

7. Existing target lists

Target Contacts help your team decide who should be enriched, messaged, followed up with, or routed into a campaign.

ICPs and personas power targeting

ICPs and personas are the strategy layer behind targeting.

ICPs answer:

Which companies should we care about

Which companies should we care about

Which companies should we care about

Personas answer:

Which people inside those companies should we engage

Which people inside those companies should we engage

Which people inside those companies should we engage

Together, they help 1eyeᴬᴵ build sharper target lists.

For example:

Workflows inside Target Lists

Each Target List includes a workflow.

The workflow shows how the list is being built and prepared.

A workflow may include steps for:

1. Adding companies

2. Importing companies

3. Sourcing companies by ICP

4. Selecting companies from signals

5. Enriching companies

6. Adding contacts

7. Importing contacts

8. Sourcing contacts by persona

9. Selecting contacts from signals

10. Enriching contacts

11. Preparing the list for campaigns

The workflow helps your team understand what has happened, what is still missing, and whether the list is ready.

Campaigns connected to Target Lists

Target Lists can be connected to campaigns.

A campaign uses the companies and contacts in the target list as the audience for outreach.

This creates a clean GTM flow:

1. Define ICPs and personas

2. Capture signals

3. Build a target list

4. Add companies

5. Add contacts

6. Enrich the right records

7. Connect a campaign

8. Engage target contacts

The target list becomes the bridge between strategy and execution.

Example Target List

Here is an example for Snowbricks.

This list could include companies sourced by ICP, contacts sourced by persona, and additional companies or contacts selected from recent signals.

Common targeting workflows

Build from ICP

Use this when you know the type of company you want.

1. Choose an ICP

2. Source companies

3. Review company fit

4. Enrich selected companies

5. Source contacts by persona

6. Review contacts

7. Launch a campaign

Build from persona

Use this when you know the role you want to engage.

1. Choose a persona

2. Source contacts

3. Review their companies

4. Check ICP fit

5. Enrich selected contacts

6. Add them to a target list

7. Launch a campaign

Build from signals

Use this when you want to act on active companies or contacts.

1. Open Signals

2. Review companies or contacts showing activity

3. Use ICP or persona filters

4. Select strong targets

5. Add them to a target list

6. Enrich records if needed

7. Launch a campaign with context

Build from import

Use this when you already have a list.

1. Download the CSV template

2. Add companies or contacts

3. Import the CSV

4. Review imported records

5. Enrich records if needed

6. Connect the list to a campaign

Best practices

1. Start with ICPs and personas
   Good targeting starts with clear company and contact definitions.

2. Use signals to prioritize
   Active companies and contacts are often better starting points than cold lists.

3. Keep lists focused
   Build lists around a clear segment, persona, market, campaign, or use case.

4. Review companies before sourcing contacts
   Make sure the business is worth pursuing before spending time on contacts.

5. Review contacts before launching campaigns
   Make sure contacts match your personas and belong to relevant companies.

6. Enrich only the records you plan to use
   Enrichment is most valuable when applied to companies and contacts that are likely to move into campaigns.

7. Use list status to manage readiness
   Draft means the list is still being built. Enriching means records are being prepared. Ready means it can be used.

8. Connect campaigns only when the list is clean
   A cleaner list creates better campaign performance.

9. Use notes and files for team context
   Keep supporting context attached to the target list when needed.

10. Refine over time
    As your team learns which companies and personas perform best, update your Knowledge Base and build sharper lists.

Troubleshooting

My target list is noisy

Check:

1. ICP quality

2. Persona quality

3. Source criteria

4. Imported data quality

5. Signal filters

6. Exclusions

7. Company fit

8. Contact fit

My list has companies but no contacts

You may need to source contacts by persona, import contacts, or select contacts from signals.

Start with the companies already in the list, then source contacts that match your personas.

My list has contacts but the companies are not a fit

Review the company context and ICP match.

If the companies are not a fit, tighten your ICP, add exclusions, or rebuild the list around better company criteria.

My list is not ready

Check whether companies or contacts are still being imported, sourced, reviewed, or enriched.

A list should be marked ready only when the audience is clean enough to use in a campaign.

I do not know whether to start with companies or contacts

For most B2B workflows, start with companies.

Choose the companies that match your ICP, then source or select contacts who match your personas.

Start with contacts when your motion is persona-led or when you already know the exact people you want to engage.

FAQ

What are Targets?

Targets are the companies and contacts your team wants to review, enrich, add to lists, and engage through campaigns.

What is a Target List?

A Target List is a focused audience that contains companies, contacts, workflow details, campaign connections, files, and notes.

Are Target Lists required?

Target Lists are the main way to organize companies and contacts before campaign execution.

What is the difference between Target Companies and Target Contacts?

Target Companies are the businesses you want to pursue. Target Contacts are the people inside those businesses you want to engage.

What is the difference between ICPs and Target Companies?

ICPs define the types of companies you want. Target Companies are the actual companies that match, get sourced, get imported, or show signals.

What is the difference between personas and Target Contacts?

Personas define the types of people you want. Target Contacts are the actual people who match, get sourced, get imported, or show signals.

Can I import companies?

Yes. You can import companies using a CSV template.

Can I import contacts?

Yes. You can import contacts using a CSV template.

Can 1eyeᴬᴵ source companies?

Yes. 1eyeᴬᴵ can source companies based on ICPs.

Can 1eyeᴬᴵ source contacts?

Yes. 1eyeᴬᴵ can source contacts based on personas.

Can I build a list from signals?

Yes. You can select companies or contacts from signal activity and add them to target lists.

Can I connect a Target List to a campaign?

Yes. Target Lists can be connected to campaigns for engagement.

Next step

Next, go to ICPs to understand how 1eyeᴬᴵ uses target company profiles to source, evaluate, and prioritize companies.