Overview

1eyeᴬᴵ captures signals from website activity, LinkedIn, conversations, forms, responses, ICP matches, and persona matches. Signals help your team understand who is active, what happened, and which targets are worth acting on next.

Use Signals to review activity, evaluate fit, filter by source or type, export data, and move the right companies and contacts into target lists and campaigns.

Signal categories

1eyeᴬᴵ organizes signals into a few core categories.

How Signals work

Signals connect activity with fit.

1. Activity happens
   A company or contact visits a page, submits a form, engages on LinkedIn, replies to a message, or creates another GTM signal.

2. 1eyeᴬᴵ identifies the company or contact
   When available, 1eyeᴬᴵ identifies the target company, target contact, or both.

3. 1eyeᴬᴵ evaluates fit
   Companies are evaluated against your ICPs. Contacts are evaluated against your personas.

4. Signals appear in your workspace
   Your team can review signals by company, by contact, source, type, fit, and date.

5. Your team acts
   Use signals to build target lists, enrich contacts, launch campaigns, or follow up with context.

View by Company

Use View by Company to understand account-level activity.

This view helps you see:

1. Which companies are active

2. What signals each company generated

3. How many signals the company has

4. Whether the company matches your ICPs

5. Which contacts may be associated with the company

6. Whether the company should be added to a target list

Use this view when your team wants to prioritize accounts.

View by Contact

Use View by Contact to understand person-level activity.

This view helps you see:

1. Which contacts are active

2. What signals each contact generated

3. How many signals the contact has

4. Whether the contact matches your personas

5. Which company the contact belongs to

6. Whether the contact should be enriched or added to a campaign

Use this view when your team wants to prioritize people.

ICP evaluation

1eyeᴬᴵ evaluates company signals against the ICPs in your Knowledge Base.

When a company matches an ICP, 1eyeᴬᴵ can show an ICP badge and explanation so your team understands why the company may be relevant.

Use ICP evaluation to:

1. Focus on high-fit companies

2. Reduce noisy account activity

3. Build better target company lists

4. Prioritize companies before launching campaigns

Persona evaluation

1eyeᴬᴵ evaluates contact signals against the personas in your Knowledge Base.

When a contact matches a persona, 1eyeᴬᴵ can show a persona badge and explanation so your team understands why the contact may be relevant.

Use persona evaluation to:

1. Focus on relevant target contacts

2. Reduce noisy contact activity

3. Build better target contact lists

4. Prioritize contacts before outreach

Search, filter, sort, and export

Signals include tools to help your team find the right activity quickly.

Search

Use search to find a company, contact, domain, or keyword.

Filter

Use filters to narrow signals by company, contact, ICP, persona, type, or date range.

Sort

Use sort to prioritize signals by recency, relevance, count, or other available fields.

Export CSV

Use Export CSV to download the current signal view for review, reporting, analysis, or campaign planning.

How to use Signals

Use Signals as the starting point for GTM action.

1. Review active companies

2. Review active contacts

3. Check ICP and persona matches

4. Filter for the most relevant activity

5. Build target company and target contact lists

6. Enrich the right contacts

7. Launch campaigns with context

8. Follow up based on signal activity

Best practices

1. Start with company signals
   Review active companies first so you understand which accounts are showing interest.

2. Then review contact signals
   Look for relevant people inside active companies.

3. Use ICP and persona filters
   Focus on companies and contacts that match your Knowledge Base.

4. Use signal type filters
   Separate website, LinkedIn, conversation, form, response, ICP, and persona signals.

5. Export only after filtering
   Clean the view before downloading a CSV.

6. Act on recent signals first
   Fresh activity is usually more actionable than old activity.

7. Keep your Knowledge Base updated
   Better ICPs, personas, and exclusions create better signal quality.

Next step

Next, go to Website Signals to understand how 1eyeᴬᴵ captures and organizes activity from your website.