Target Companies

In 1eyeᴬᴵ, target companies can live in two places:

1. Master Target Companies
   The full company database available in your workspace.

2. Companies inside a Target List
   The companies selected for a specific GTM motion, segment, audience, or campaign.

Use Target Companies to organize account-level targeting, review ICP fit, manage company status, add companies to lists, remove companies from lists, filter by key attributes, and export company data for review or planning.

What Target Companies are for

Target Companies help your team answer:

Which businesses should we pursue

Which businesses should we pursue

Which businesses should we pursue

A company may come from signals, sourcing, imports, or manual selection. Once it becomes a target company, your team can review its details, understand why it may be a fit, attach it to target lists, source contacts from it, and use it in campaigns.

Target Companies help you:

1. Build account lists

2. Review ICP fit

3. Organize companies by status

4. Add companies to one or more target lists

5. Remove companies from a specific list

6. Filter companies by campaign, contact, status, ICP, industry, or date

7. Identify companies without contacts

8. Export company data

9. Prepare clean account audiences for campaigns

Where Target Companies appear

You can work with target companies in two main places.

Target Companies page

The Target Companies page shows the master company pool in your workspace.

From here, you can:

1. Review available companies

2. Select companies

3. Add selected companies to a target list

4. Choose personas when adding companies to a list

5. Search and filter companies

6. Export companies

Companies tab inside a Target List

Each Target List has a Companies tab.

Inside the list, you can:

1. View companies included in that target list

2. Review company-level fields

3. See ICP evaluation

4. See company status

5. Remove selected companies from the list

6. Filter companies inside the list

7. Export the list’s companies

The master page is where you manage the broader company pool. The list-level Companies tab is where you manage companies inside a specific audience.

How companies get added

Companies can be added to 1eyeᴬᴵ in multiple ways.

Common sources include:

1. Imported companies
   Upload a CSV of companies you already have.

2. Sourced companies
   Use 1eyeᴬᴵ to source companies based on ICPs.

3. Signals by company
   Select companies that are already showing activity across website, LinkedIn, conversations, forms, or responses.

4. Existing target lists
   Reuse companies already available in your workspace.

This lets your team build lists from existing data, new sourcing, or real signal activity.

What you can see for each company

Target company tables may include:

1. Company name

2. LinkedIn profile

3. ICP match

4. Status

5. Website

6. Number of employees

7. Founded year

8. Annual revenue when available

9. Industries

10. Technologies when available

11. Created date

12. Updated date

Example:

These details help your team understand whether the company belongs in the target list and what action should happen next.

ICP evaluation

Target Companies show ICP evaluation when available.

ICP evaluation helps your team understand whether a company matches one of the ICPs in your Knowledge Base.

A company may show an ICP badge such as:

ICP - B2B-SAAS

ICP - B2B-SAAS

ICP - B2B-SAAS

or:

ICP - AI TECH

ICP - AI TECH

ICP - AI TECH

The ICP badge helps your team quickly understand why the company is relevant.

Use ICP evaluation to:

1. Prioritize companies that match your target market

2. Reduce noisy account lists

3. Build cleaner target lists

4. Filter companies by segment

5. Improve campaign audience quality

6. Avoid spending time on poor-fit accounts

Company status

Each target company can have a status.

Status helps your team understand where the company sits in your GTM process.

Common statuses include:

Use status to keep the company list organized as your team reviews, engages, qualifies, or removes accounts.

Target status

Use Target for companies your team wants to pursue.

A company in Target status may be:

1. ICP-matched

2. Added to a target list

3. Ready for contact sourcing

4. Ready for enrichment

5. Ready for campaign planning

Target is usually the default status for companies selected for a GTM motion.

Engaged status

Use Engaged for companies that have meaningful activity.

Engaged companies may have:

1. Website visits

2. LinkedIn engagement

3. Email activity

4. iMessage activity

5. Replies

6. Form activity

7. Contacts showing intent

Engaged status helps your team separate accounts that are simply in a list from accounts that are actually interacting.

Converted status

Use Converted when a company reaches a desired outcome.

Converted may mean the company:

1. Booked a meeting

2. Became an opportunity

3. Became a customer

4. Completed a target action

5. Moved out of active prospecting

Use this status based on your team’s GTM process.

Excluded status

Use Excluded when a company should not be targeted.

Common exclusions include:

1. Your own company

2. Existing customers

3. Competitors

4. Vendors

5. Partners

6. Agencies

7. Poor-fit companies

8. Companies your team does not want to contact

Excluded companies should not be treated as active targets.

Archived status

Use Archived when a company is no longer part of the active workflow but should not be deleted from your history.

Archived companies may include:

1. Old target accounts

2. Companies from completed campaigns

3. Companies that are not relevant right now

4. Companies paused for later review

Archived keeps your workspace clean without losing context.

Target Companies inside a Target List

Inside a Target List, the Companies tab shows the companies included in that specific list.

This is useful when you want to review the account audience for one campaign, segment, or GTM workflow.

Inside a list, you can see:

1. How many companies are in the list

2. Which companies are selected

3. ICP match for each company

4. Company status

5. Company firmographic details

6. Industries and technologies

7. Created and updated dates

8. Companies connected to contacts and campaigns

For example, a target list may include:

100 companies

100 companies

100 companies

Each company can be reviewed, filtered, exported, or removed from that list.

Selecting companies

You can select one or more companies from a table.

Selected companies can be used for actions such as:

1. Add to target list

2. Remove from target list

3. Review selected records

4. Prepare bulk actions when available

When companies are selected inside a target list, 1eyeᴬᴵ shows how many companies are selected.

Example:

2 / 100 Companies Selected

2 / 100 Companies Selected

2 / 100 Companies Selected

This means 2 companies are selected out of 100 companies in the current list.

Remove selected companies

Inside a Target List, you can remove selected companies from that list.

Use Remove Selected Companies when companies do not belong in the current list.

This removes the selected companies from that specific target list. It does not necessarily mean the company is deleted from your entire workspace.

Use this when:

1. A company is not a fit for the list

2. The company was added by mistake

3. The company belongs in a different segment

4. The company should not be part of the campaign audience

5. The company has no relevant contacts

6. The company should be excluded or archived instead

Before removing companies, confirm that you are in the correct target list.

Add companies to a target list

From the master Target Companies page, you can select companies and add them to a target list.

Use Add to target list when you want to move selected companies into a specific GTM audience.

The add flow may ask you to select:

1. Target List

2. Personas

The target list decides where the companies will be added.

The personas help 1eyeᴬᴵ understand which contacts to look for inside those companies.

For example:

This tells 1eyeᴬᴵ to add those companies to the RevOps SaaS Pipeline list and focus on the selected personas when finding contacts.

Add companies to more than one list

A company can be useful in more than one GTM motion.

For example, the same company may belong to:

1. A RevOps campaign

2. A Data Infrastructure campaign

3. A Website Signals follow-up list

4. A LinkedIn engagement list

5. A regional account list

Use target lists to organize the same company in different contexts without losing account-level history.

Select personas when adding companies

When adding companies to a target list, you may be asked to select personas.

This matters because companies are accounts, but campaigns usually need people.

Selecting personas tells 1eyeᴬᴵ which types of contacts to prioritize inside those companies.

For example, if you add B2B SaaS companies to a target list, you may select personas such as:

1. Revenue Operations Leader

2. VP Sales

3. GTM Systems Leader

4. Head of Data

This helps 1eyeᴬᴵ build a better contact audience for the list.

Search target companies

Use search to find a specific company, domain, or keyword.

Examples:

northstar
northstaranalytics.com
saas
data
revops

northstar
northstaranalytics.com
saas
data
revops

northstar
northstaranalytics.com
saas
data
revops

Search is useful when you already know which company or segment you want to review.

Filter target companies

Use filters to narrow the company view.

Filters may include:

1. Campaign

2. Contact

3. Status

4. ICP

5. Industries

6. Created date

7. Companies without contacts

Filters help you find the exact companies you want to review or act on.

Filter by campaign

Use the campaign filter to find companies connected to a specific campaign.

This is useful when you want to understand:

1. Which companies are part of a campaign

2. Which companies are being engaged

3. Which companies belong to a specific GTM motion

4. Which companies should be reviewed before campaign launch

Filter by contact

Use the contact filter to find companies connected to a specific contact.

This is useful when you want to:

1. Find the company behind an active contact

2. Review companies with a certain contact attached

3. Understand which accounts have known people

4. Investigate a contact’s company context

Filter by status

Use the status filter to view companies by GTM state.

Status options may include:

1. Target

2. Engaged

3. Converted

4. Excluded

5. Archived

For example, filter by Target to see companies still in your active target pool.

Filter by Engaged to see companies with activity.

Filter by Excluded to review companies your team does not want to pursue.

Filter by ICP

Use the ICP filter to view companies that match a specific ICP.

For example:

ICP - B2B-SAAS

ICP - B2B-SAAS

ICP - B2B-SAAS

or:

ICP - AI TECH

ICP - AI TECH

ICP - AI TECH

Use this when you want to build or review a segment-specific company list.

The ICP filter helps you answer:

1. Which companies match this ICP?

2. Which ICP has the strongest account pool?

3. Which segment should we build a campaign around?

4. Which companies need contacts sourced next?

Filter by industry

Use the industry filter to find companies in a specific market category.

Examples:

Software
Information Technology
Healthcare
Financial Services
Education
Hospitality

Software
Information Technology
Healthcare
Financial Services
Education
Hospitality

Software
Information Technology
Healthcare
Financial Services
Education
Hospitality

Industry filtering is useful when you want to focus a target list by vertical.

Filter by created date

Use created date to find companies added during a specific period.

Examples:

1. Today

2. Yesterday

3. Last 7 days

4. Last 30 days

5. Current campaign build period

6. After a CSV import

7. After a sourcing run

This helps your team review recently added companies.

Filter companies without contacts

Use Companies without Contacts to find companies that do not yet have contacts attached.

This is useful because companies are not campaign-ready until you have the right people to engage.

Use this filter when you want to:

1. Find accounts that need contact sourcing

2. Prioritize persona sourcing

3. Clean up incomplete target lists

4. Prepare companies for campaigns

5. Avoid launching lists without enough contacts

For example, if a list has 100 companies but only 60 have contacts, use this filter to find the 40 companies that still need contact work.

Sort target companies

Use sort to change the order of companies.

You may sort by:

1. Company name

2. Created date

3. Updated date

4. Number of employees

5. Founded year

6. Annual revenue

7. Signal count when available

Use sorting to prioritize the most relevant records first.

For example:

1. Sort by created date to review recently added companies

2. Sort by employee count to focus on larger accounts

3. Sort by revenue to prioritize bigger companies

4. Sort by updated date to review recently changed records

Export target companies

Use Export CSV to download company data from the current view.

The export includes the companies shown in the current table and available fields such as:

1. Company name

2. Website

3. LinkedIn profile when available

4. ICP match

5. Status

6. Number of employees

7. Founded year

8. Annual revenue

9. Industries

10. Technologies when available

11. Created date

12. Updated date

Export is useful when you want to:

1. Share company data with your team

2. Analyze companies in a spreadsheet

3. Review account quality offline

4. Send company data to RevOps

5. Compare companies across lists

6. Prepare campaign planning

7. Back up a target list view

Before exporting, use filters and search to narrow the view.

For example:

1. Filter by ICP

2. Filter by Target status

3. Filter out companies without contacts if needed

4. Export CSV

This gives you a cleaner export.

Using Target Companies with contacts

Target Companies are most useful when paired with Target Contacts.

A company tells you which account matters.

A contact tells you who to engage.

For each company, your team should ask:

1. Does this company match our ICP?

2. Does this company have relevant contacts?

3. Which personas should we find?

4. Are the contacts enriched?

5. Is the company ready for a campaign?

6. Should the company stay in this target list?

If a company has no contacts, source contacts by persona before launching a campaign.

Using Target Companies with campaigns

Campaigns use companies and contacts from target lists.

Before connecting a list to a campaign, review:

1. Company fit

2. ICP match

3. Company status

4. Contact count

5. Persona match

6. Enrichment quality

7. Exclusions

8. List readiness

A campaign performs better when the company audience is clean and aligned with the campaign message.

Recommended workflow: review companies inside a target list

Use this workflow when reviewing a list before launch.

1. Open the target list

2. Go to the Companies tab

3. Review the company count

4. Check ICP matches

5. Check company statuses

6. Filter for companies without contacts

7. Remove poor-fit companies

8. Source contacts for companies that need them

9. Export the final view if needed

10. Move the list toward campaign readiness

Recommended workflow: add companies from the master company list

Use this workflow when you want to add existing companies to a list.

1. Open Target Companies

2. Select the companies you want

3. Select Add to target list

4. Choose the target list

5. Select personas

6. Confirm the action

7. Open the target list

8. Review the Companies tab

9. Source contacts if needed

10. Prepare the list for campaigns

Recommended workflow: clean a company list

Use this workflow when a target list needs cleanup.

1. Open the target list

2. Go to Companies

3. Filter by status, ICP, industry, or companies without contacts

4. Review companies that do not fit

5. Select poor-fit companies

6. Remove selected companies from the list

7. Add exclusions if needed

8. Re-check the company count

9. Export the cleaned view if needed

Recommended workflow: prepare companies for contact sourcing

Use this workflow when companies are selected but contacts are missing.

1. Open the target list

2. Go to Companies

3. Filter for Companies without Contacts

4. Review company fit

5. Remove companies that should not be pursued

6. Keep companies that match your ICP

7. Go to Contacts or Workflow

8. Source contacts by persona

9. Review the resulting contacts

10. Move the list closer to Ready

Best practices

1. Start with ICP fit
   Target companies should match one or more ICPs whenever possible.

2. Use status consistently
   Keep company status updated so your team knows what is target, engaged, converted, excluded, or archived.

3. Filter before exporting
   Export only after narrowing the view to the companies you care about.

4. Remove poor-fit companies from lists
   Do not let weak accounts stay in campaign audiences.

5. Use companies without contacts as a cleanup view
   These companies may need persona sourcing before campaign launch.

6. Select personas when adding companies to a list
   This helps 1eyeᴬᴵ find the right people inside the selected companies.

7. Keep industries and ICPs aligned
   If the industry does not match the ICP, review the company before using it.

8. Review enrichment before campaigns
   Make sure companies and contacts have enough data to support outreach.

9. Use one company in multiple lists when needed
   The same account can support different campaigns or segments.

10. Use exclusions for companies you never want to target
    Removing a company from one list is not the same as excluding it from future targeting.

Troubleshooting

I do not see any companies in a target list

Check:

1. Companies were imported, sourced, or selected

2. You are viewing the correct target list

3. Filters are not hiding companies

4. The list workflow has completed the company step

5. Companies were not removed from the list

I selected companies but cannot add them to a list

Check:

1. A target list exists

2. You selected at least one company

3. You have the right workspace role

4. The list is not locked or unavailable

5. Required personas are selected when prompted

Companies were added but no contacts appeared

Adding companies does not always mean contacts are already available.

Next, source contacts by persona or import contacts into the list.

I see companies without contacts

Use the Companies without Contacts filter.

Then source contacts by persona or remove companies that do not need to be pursued.

ICP matches look wrong

Review the ICP in your Knowledge Base.

Check:

1. ICP description

2. Company type

3. Industry

4. Company size

5. Use case

6. Exclusions

If the ICP is too broad, too many companies may match.

If it is too narrow, good companies may not match.

Company status is wrong

Update the company status if available.

Use:

1. Target for active target accounts

2. Engaged for companies with meaningful activity

3. Converted for companies that reached the desired outcome

4. Excluded for companies that should not be targeted

5. Archived for companies no longer active in the workflow

Export includes too many companies

Filter before exporting.

Try:

1. Filter by target list

2. Filter by ICP

3. Filter by status

4. Filter by industry

5. Filter by created date

6. Filter out companies without contacts if needed

I removed a company from a list by mistake

Add it back from the master Target Companies page if it is still available in your workspace.

If needed, select the company and add it to the target list again.

FAQ

What are Target Companies?

Target Companies are the businesses your team wants to review, prioritize, add to lists, enrich, and use in campaigns.

Are Target Companies the same as companies in a Target List?

Not always. The Target Companies page is the broader company pool. The Companies tab inside a Target List shows the companies included in that specific list.

Can I add companies to a target list?

Yes. Select companies from the Target Companies page and use Add to target list.

Can I add the same company to multiple target lists?

Yes. A company can be used in more than one target list if it fits multiple GTM motions.

Can I remove companies from a target list?

Yes. Inside a Target List, select companies and use Remove Selected Companies.

Does removing a company from a list delete it from the workspace?

Removing a company from a list removes it from that list. It does not necessarily delete the company from your workspace.

What does ICP mean in the company table?

ICP shows whether the company matches an Ideal Customer Profile from your Knowledge Base.

What does company status mean?

Status shows where the company sits in your GTM process, such as Target, Engaged, Converted, Excluded, or Archived.

What does Companies without Contacts mean?

It shows companies that do not currently have contacts attached. These companies may need contact sourcing before campaigns can run.

Can I filter target companies?

Yes. You can filter by campaign, contact, status, ICP, industry, created date, and companies without contacts.

Can I export target companies?

Yes. Use Export CSV to download the companies in the current view.

Should I export before or after filtering?

Filter first. The export reflects the current view, so filtering helps you download a cleaner company list.

How do Target Companies connect to campaigns?

Companies sit inside target lists. Campaigns use target lists as the audience for outreach, usually with contacts sourced or imported for those companies.

Next step

Next, go to Target Contacts to understand how 1eyeᴬᴵ organizes the people your team should engage inside target companies.