Signals

View by Company

View by Company shows company-level signal activity in one place, helping you see which businesses are engaging with you and what they did.

This is where 1eyeᴬᴵ shows you the businesses that are engaging with your GTM motion, including website activity, LinkedIn activity, conversation activity, ICP matches, contacts, firmographic details, technographic context when available, and signal history.

Use View by Company when you want to understand which companies are interested in you, why they may be relevant, who the right contacts are, and what action your team should take next.

What View by Company is for

B2B GTM usually starts at the account level.

A person may visit your site, like a post, open an email, reply to a message, or submit a form, but the bigger question is:

Is this company worth our team’s attention
Is this company worth our team’s attention
Is this company worth our team’s attention

View by Company helps answer that.

It organizes activity around the company so your team can see:

  1. Which businesses are active

  2. What signals each business generated

  3. Whether the business matches your ICPs

  4. Which contacts are associated with the company

  5. What pages, posts, forms, messages, or replies are connected to the company

  6. Whether the company should be added to a target list or campaign

How View by Company works

1eyeᴬᴵ collects signals across channels and groups them by company.

A company can show activity through:

  1. Website visits

  2. Tracked forms

  3. LinkedIn engagement

  4. Email engagement

  5. LinkedIn connection activity

  6. LinkedIn messages

  7. iMessage activity

  8. Replies and response intent

  9. ICP evaluation

  10. Related contact activity

When 1eyeᴬᴵ identifies a company, it creates or updates the company signal record.

Your team can then review the company, inspect the signals, evaluate fit, and decide what to do next.

What you can see in View by Company

Each company card may include:

  1. Company name

  2. Company domain

  3. Company LinkedIn profile

  4. Location

  5. Industry

  6. Employee count

  7. Revenue when available

  8. Founded year when available

  9. Signal count

  10. Latest signal

  11. ICP match badge when available

  12. Related contact activity

  13. Signal timeline in the side panel

  14. Company context and enrichment when available

Example:

Field

Example

Company

Northstar Analytics

Domain

northstaranalytics.com

Location

New York

Industry

Software

Employees

420

Founded

2019

Latest signal

Page visit

Signal count

8

ICP match

ICP - B2B-SAAS

This gives your team a fast account-level view of who is showing interest.

Company signals

A company signal is any activity connected to a business.

Company signals may include:

  1. A company visiting your website

  2. A company viewing a pricing or demo page

  3. A company engaging with your LinkedIn page

  4. A company connected to a contact’s email activity

  5. A company connected to a LinkedIn reply

  6. A company connected to iMessage activity

  7. A company matching one of your ICPs

  8. A company showing repeated activity across channels

Company signals help your team understand account-level intent.

Everything rolls up to the company

View by Company is powerful because it groups related activity under the business.

A company record may include:

  1. Company details
    Name, domain, LinkedIn, location, industry, employee count, revenue, and founded year when available.

  2. Firmographic context
    Company size, category, geography, industry, business model, and other account-level details.

  3. Technographic context when available
    Technologies, tools, platforms, or systems associated with the company when available.

  4. Associated contacts
    People connected to the company through signals, enrichment, LinkedIn, website activity, or campaigns.

  5. Signal history
    Website visits, LinkedIn engagement, email activity, iMessage activity, responses, forms, and intent.

  6. ICP evaluation
    Whether the company matches one or more ICPs in your Knowledge Base.

  7. Next action context
    Enough information to decide whether to add the company to a list, source contacts, enrich contacts, or launch a campaign.

The goal is to make the company the center of the GTM view.

Why company-level signals matter

In B2B, companies are often more important than isolated events.

One page visit may not mean much by itself. But a company with multiple signals across pages, people, channels, and responses can be a strong target.

Company-level signals help you:

  1. Prioritize accounts

  2. Identify active businesses

  3. Find companies showing repeated interest

  4. Understand which companies match your ICPs

  5. Source the right contacts inside those companies

  6. Build better target company lists

  7. Launch campaigns with stronger context

  8. Align sales and marketing around account activity

ICP evaluation

1eyeᴬᴵ evaluates companies against your ICPs.

When a company signal comes in, 1eyeᴬᴵ checks whether the company matches one or more ICPs in your Knowledge Base.

If the company matches, 1eyeᴬᴵ may show an ICP badge on the company card.

Example:

ICP - B2B-SAAS
ICP - B2B-SAAS
ICP - B2B-SAAS

The ICP badge helps your team quickly understand why the company may be relevant.

What 1eyeᴬᴵ may use for ICP evaluation

1eyeᴬᴵ may evaluate company fit using context such as:

  1. Industry

  2. Company size

  3. Location

  4. Business model

  5. Company description

  6. Website content

  7. Revenue when available

  8. Founded year when available

  9. Growth stage when available

  10. Technographic context when available

  11. Signal activity

  12. ICP definitions from your Knowledge Base

The goal is not just to identify a business. The goal is to decide whether that business looks like a good target company.

ICP match explanation

When a company matches an ICP, 1eyeᴬᴵ may show an explanation.

Example:

Northstar Analytics is a B2B SaaS company with a growing revenue operations team and a modern data stack. It matches the B2B SaaS ICP because it likely needs clean account data, enrichment, and GTM workflow automation
Northstar Analytics is a B2B SaaS company with a growing revenue operations team and a modern data stack. It matches the B2B SaaS ICP because it likely needs clean account data, enrichment, and GTM workflow automation
Northstar Analytics is a B2B SaaS company with a growing revenue operations team and a modern data stack. It matches the B2B SaaS ICP because it likely needs clean account data, enrichment, and GTM workflow automation

Use the explanation to validate whether the match makes sense before adding the company to a list or campaign.

Show ICPs Only

Use Show ICPs Only when you want to focus only on companies that match your ICPs.

When enabled, View by Company filters the list to companies that 1eyeᴬᴵ has evaluated as ICP matches.

Use this when you want to:

  1. Reduce noisy company activity

  2. Focus on best-fit businesses

  3. Review high-priority accounts

  4. Build cleaner target company lists

  5. Prioritize companies for campaigns

  6. Spend less time reviewing poor-fit traffic

For example, if Snowbricks only wants to review companies that match B2B SaaS, RevOps, Data Infrastructure, or AI-native GTM ICPs, Show ICPs Only helps narrow the view.

ICP filter

Use the ICP filter when you want to view companies that match a specific ICP.

For Snowbricks, example ICP filters may include:

  1. B2B SaaS Companies

  2. Revenue Operations Teams

  3. AI-Native GTM Companies

  4. Data Infrastructure Companies

  5. Enterprise Sales Organizations

  6. B2B Marketplaces and Platforms

Use the ICP filter when you want to answer questions like:

  1. Which B2B SaaS companies are active?

  2. Which Data Infrastructure companies visited recently?

  3. Which AI-native GTM companies are showing intent?

  4. Which ICP is generating the most signals?

  5. Which segment should we build a campaign for?

Show ICPs Only gives you all ICP-matched companies.

The ICP filter lets you focus on one specific ICP.

Associated contacts

Company signals become more useful when you can see the people behind them.

In View by Company, a company may include contacts associated with that business.

Contacts may come from:

  1. Website activity

  2. LinkedIn engagement

  3. Email activity

  4. iMessage activity

  5. Replies

  6. Enrichment

  7. Target lists

  8. Campaign activity

For each contact, 1eyeᴬᴵ may show:

  1. Name

  2. Title

  3. Company

  4. LinkedIn profile

  5. Persona match when available

  6. Recent signal activity

  7. Engagement history when available

Use associated contacts to decide who to enrich, add to a list, or include in a campaign.

Company signal timeline

When you select a company, the side panel shows its signal timeline.

The timeline helps you understand what happened and when it happened.

A company timeline may show:

  1. Page visits

  2. Form activity

  3. LinkedIn activity

  4. Email activity

  5. iMessage activity

  6. Replies

  7. Response intent

  8. ICP match activity

  9. Related contact activity

  10. Signal dates and times

Use the timeline to understand whether the company is showing light activity or meaningful interest.

Reading a company card

When reviewing a company card, look at five things:

  1. Company identity
    Is this a real business? Does the domain and company name look right?

  2. Firmographic fit
    Does the industry, location, employee count, or company type match your target market?

  3. Signal strength
    Did the company generate one signal or multiple signals?

  4. Signal quality
    Did the company visit high-intent pages, engage on LinkedIn, submit forms, or reply?

  5. ICP fit
    Does 1eyeᴬᴵ show an ICP badge or explanation?

The best companies usually have both activity and fit.

Search companies

Use search to find a specific company, domain, or keyword.

Examples:

northstar
northstaranalytics.com
data
revops
saas
northstar
northstaranalytics.com
data
revops
saas
northstar
northstaranalytics.com
data
revops
saas

Search is useful when you already know what company or segment you want to review.

Filter companies

Use filters to narrow the company view.

Filters may include:

  1. Company

  2. Contact person

  3. ICP

  4. Type

  5. Date range

Use filters when you want to focus on a specific signal set.

Filter by company

Use the company filter to review a specific business.

Example:

Northstar Analytics
Northstar Analytics
Northstar Analytics

This helps you see all relevant signals connected to one company.

Filter by contact person

Use the contact person filter to view companies connected to a specific contact.

Example:

Jordan Lee
Jordan Lee
Jordan Lee

This is useful when a contact is active and you want to understand the company behind them.

Filter by ICP

Use the ICP filter to view companies that match a specific ICP.

Example:

ICP - B2B-SAAS
ICP - B2B-SAAS
ICP - B2B-SAAS

This is useful when you want to focus on one segment before building a target list or campaign.

Filter by type

Use the type filter to narrow company signals by activity type.

Types may include:

  1. Page

  2. Form

  3. LinkedIn

  4. Email

  5. Response

  6. ICP

  7. Persona

Examples:

Type

Use it when you want to see

Page

Companies visiting tracked website pages.

Form

Companies connected to tracked form activity.

LinkedIn

Companies engaging through LinkedIn.

Email

Companies connected to email activity.

Response

Companies with replies or response activity.

ICP

Companies evaluated as ICP matches.

Persona

Companies with contacts evaluated as persona matches.

Use type filters to separate broad activity from high-intent activity.

Filter by date range

Use date range to review companies active during a specific period.

Examples:

  1. Today

  2. Yesterday

  3. Last 7 days

  4. Last 30 days

  5. Current campaign window

  6. After a product launch

  7. After a LinkedIn campaign

  8. After an email campaign

  9. During an event or webinar

Date filtering helps your team connect company activity to GTM moments.

Sort companies

Use sort to change the order of companies.

You may sort by:

  1. Most recent activity

  2. Highest signal count

  3. Company name

  4. Created date

  5. Updated date

Use sorting to prioritize the companies that matter first.

For example, sort by most recent activity when your team wants to act quickly.

Sort by signal count when your team wants to find companies with repeated activity.

Export company signals

Use Export CSV to download the companies in the current company view.

The export gives you a company-level CSV, including the companies shown in the view and the available company details, signal context, ICP match information, and related fields.

Export is useful when you want to:

  1. Share active companies with your team

  2. Review accounts in a spreadsheet

  3. Send company activity to RevOps

  4. Build campaign audiences

  5. Compare signal activity over time

  6. Review ICP-matched companies offline

  7. Create target company lists

Before exporting, use filters to clean the view.

Example export workflow:

  1. Open Signals → View by Company

  2. Turn on Show ICPs Only if you only want ICP-matched companies

  3. Filter by a specific ICP if needed

  4. Filter by recent activity

  5. Sort by signal count or recency

  6. Select Export CSV

This downloads the companies from the current view, so filter first if you want a focused export.

Recommended workflow: find active ICP companies

Use this workflow when you want to identify high-fit companies.

  1. Open Signals → View by Company

  2. Turn on Show ICPs Only

  3. Review companies with recent activity

  4. Check signal count

  5. Review the latest signal

  6. Open the company timeline

  7. Read the ICP match explanation

  8. Add strong companies to a target company list

  9. Source relevant contacts

  10. Prepare a campaign

This workflow helps your team move from signal activity to account prioritization.

Recommended workflow: build a target company list

Use this workflow when you want to build a list from company signals.

  1. Open Signals → View by Company

  2. Filter by ICP

  3. Filter by date range

  4. Sort by signal count or recent activity

  5. Review company cards

  6. Open timelines for high-priority companies

  7. Remove poor-fit companies

  8. Add relevant companies to a target list

  9. Source matching personas inside those companies

  10. Launch or prepare a campaign

This workflow helps you build lists from real activity instead of static research.

Recommended workflow: investigate one company

Use this workflow when a company looks interesting.

  1. Search for the company

  2. Open the company card

  3. Review firmographic details

  4. Review ICP match

  5. Open the signal timeline

  6. Check which pages, channels, or contacts created signals

  7. Review associated contacts

  8. Decide whether to enrich contacts

  9. Add the company or contacts to a list

  10. Follow up with context

This workflow helps your team understand the account before taking action.

Recommended workflow: act on high-intent company activity

Use this workflow when a company shows strong intent.

  1. Open View by Company

  2. Filter by recent activity

  3. Filter by Page, Form, LinkedIn, or Response signals

  4. Look for repeated signals

  5. Review whether the company matches an ICP

  6. Check associated contacts

  7. Add the company to a target list

  8. Add relevant contacts to a target contact list

  9. Launch a campaign with signal context

This workflow helps your team act on the companies that are most likely worth attention.

How View by Company connects to target lists

View by Company is one of the best places to build target company lists.

You can use it to find companies that are:

  1. Active

  2. Recently engaged

  3. ICP-matched

  4. Repeatedly showing signals

  5. Connected to relevant contacts

  6. Engaging across multiple channels

  7. Showing high-intent behavior

Once you find relevant companies, add them to a target company list.

Then source contacts from those companies and build a campaign around the signal context.

How View by Company connects to campaigns

Company signals can help you launch better campaigns because your team knows why the company is relevant.

Instead of sending generic outreach, your team can use context such as:

  1. Company visited pricing

  2. Company engaged on LinkedIn

  3. Company submitted a form

  4. Company has multiple active contacts

  5. Company matches a specific ICP

  6. Company showed recent activity

  7. Company responded through one channel

This gives campaigns a stronger starting point.

Best practices

  1. Start with company-level activity
    In B2B, the company is usually the account. Start there before drilling into contacts.

  2. Use Show ICPs Only
    This removes noise and focuses the view on companies that match your target market.

  3. Use the ICP filter for segment focus
    Filter by one ICP when building a campaign for a specific market segment.

  4. Prioritize recent activity
    Fresh company signals are usually more actionable than old ones.

  5. Look for repeated signals
    Multiple signals from the same company usually matter more than one isolated signal.

  6. Review high-intent signal types
    Form, response, pricing, demo, contact, LinkedIn reply, and repeated activity should get attention.

  7. Check associated contacts
    A strong company signal becomes more actionable when you know who to contact.

  8. Read the ICP explanation
    Use the explanation to confirm why 1eyeᴬᴵ matched the company.

  9. Add exclusions when needed
    If a company should not be targeted, add it to Exclusions in your Knowledge Base.

  10. Build lists from signals
    Do not let active companies sit unused. Move good-fit accounts into target lists.

  11. Use exports after filtering
    Export only after narrowing the view to relevant companies.

  12. Keep your Knowledge Base current
    Better ICPs, personas, and exclusions create better company signals.

Troubleshooting

I do not see any companies

Check:

  1. Signals are flowing into your workspace

  2. The Vision snippet is installed if you expect website activity

  3. LinkedIn accounts are connected if you expect LinkedIn activity

  4. Campaigns are active if you expect conversation activity

  5. You are viewing the correct date range

  6. Filters are not hiding results

I see companies but they are not relevant

Try:

  1. Turning on Show ICPs Only

  2. Filtering by a specific ICP

  3. Tightening your ICP definitions

  4. Adding exclusions

  5. Filtering by signal type

  6. Reviewing only recent activity

A company does not have an ICP badge

This may mean:

  1. The company does not match your current ICPs

  2. 1eyeᴬᴵ does not have enough context yet

  3. Your ICP definitions need to be updated

  4. The company is outside your target market

Review the company and update your Knowledge Base if needed.

ICP matches look wrong

Review your ICPs in the Knowledge Base.

Check:

  1. ICP descriptions

  2. Industries

  3. Company sizes

  4. Business models

  5. Use cases

  6. Exclusions

If ICPs are too broad, you may see noisy matches.

If ICPs are too narrow, you may miss good companies.

I see company signals but no contacts

This can happen when company-level identification is available but contact-level identification is not.

Check:

  1. Whether contacts are available for that company

  2. Whether contacts need enrichment

  3. Whether personas are too narrow

  4. Whether filters are hiding contact activity

Signal timeline looks empty or incomplete

Check:

  1. Filters are not limiting the timeline

  2. The selected company has recent activity

  3. The signal source is supported

  4. Activity has had time to process

Export is too noisy

Before exporting:

  1. Turn on Show ICPs Only

  2. Filter by ICP

  3. Filter by type

  4. Select a recent date range

  5. Sort by signal count or recency

  6. Export only the focused view

A company should not be targeted

Add the company to Exclusions in your Knowledge Base.

Use exclusions for:

  1. Your own company

  2. Existing customers

  3. Competitors

  4. Vendors

  5. Partners

  6. Agencies

  7. Poor-fit companies

FAQ

What is View by Company?

View by Company shows signal activity grouped by business, so your team can understand which companies are engaging and whether they match your ICPs.

How is View by Company different from View by Contact?

View by Company focuses on account-level activity. View by Contact focuses on person-level activity.

What is a company signal?

A company signal is activity connected to a business, such as website activity, LinkedIn activity, conversation activity, form activity, or ICP evaluation.

What does Show ICPs Only do?

It filters the company view to show only companies that 1eyeᴬᴵ has evaluated as matching your ICPs.

What is the ICP filter?

The ICP filter lets you view companies that match a specific ICP.

Can I see contacts inside a company?

Yes. When available, contacts associated with the company can appear inside the company context or signal timeline.

Can I see firmographic information?

Yes. Company cards may include firmographic details such as location, industry, employee count, revenue, and founded year when available.

Can I see technographic information?

Technographic context may be available when 1eyeᴬᴵ has access to it.

Can I export company signals?

Yes. Use Export CSV to download the companies from the current company view.

What is included in the company export?

The export includes the companies shown in the current view and the available company-level details, signal context, ICP match information, and related fields.

Should I filter before exporting?

Yes. If you want a focused export, apply filters first. For example, turn on Show ICPs Only, filter by a specific ICP, or select a recent date range before exporting.

What should I do with a company that has strong signals?

Review the company, check ICP fit, inspect the timeline, source contacts, add the company to a target list, and prepare a campaign.

Why do some companies have no ICP match?

They may not match your ICPs, or there may not be enough context to evaluate them as a match.

How do I improve company signal quality?

Keep ICPs sharp, add exclusions, track the right channels, use filters, and review recent activity first.

Next step

Next, go to View by Contact to understand how 1eyeᴬᴵ organizes person-level signal activity.

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