LinkedIn

Use LinkedIn to send connection requests, send LinkedIn messages, manage follow-ups, track LinkedIn activity when available, capture replies, and create Conversation Signals from LinkedIn engagement.

A connected LinkedIn account can be used in campaign workflows after the workspace admin enables LinkedIn and the user completes LinkedIn sign-in and verification.

What LinkedIn is for

LinkedIn helps your team engage target contacts through connected LinkedIn accounts.

Use LinkedIn when you want to:

1. Send LinkedIn connection requests

2. Send LinkedIn messages

3. Use LinkedIn inside campaign workflows

4. Track connection request activity when available

5. Track accepted connections when available

6. Capture LinkedIn replies

7. Create Conversation Signals from LinkedIn activity

8. Route replies by response intent when available

9. Combine LinkedIn with email and iMessage in multi-channel campaigns

Before you begin

Before setting up LinkedIn, make sure:

1. Your workspace is on a paid plan that includes LinkedIn accounts

2. LinkedIn is enabled in Settings → Engagement Channels

3. Users who will send LinkedIn outreach are invited to the 1eyeᴬᴵ workspace

4. Each user has access to the LinkedIn account they want to connect

5. Each user can complete LinkedIn two-step verification or security checks if LinkedIn asks

6. The user’s LinkedIn account is in good standing

LinkedIn setup happens at the user level. Each user connects their own LinkedIn account.

Where to manage LinkedIn

Admins can enable LinkedIn from Engagement Channels.

1. Open your 1eyeᴬᴵ workspace

2. Go to Settings

3. Select Engagement Channels

4. Select LinkedIn

5. Turn LinkedIn Enabled

6. Follow the setup guidance shown on the page

Once LinkedIn is enabled, users can connect their LinkedIn account from their user settings.

LinkedIn setup has two parts

LinkedIn setup has two layers:

1. Workspace-level enablement
   An admin enables LinkedIn in Settings → Engagement Channels.

2. User-level account connection
   Each user connects the LinkedIn account they want to use for campaign workflows.

Both steps are required.

A workspace can have LinkedIn enabled, but a campaign cannot use a user’s LinkedIn account until that user connects it.

Step 1: Enable LinkedIn in 1eyeᴬᴵ

An admin should first enable LinkedIn for the workspace.

1. Go to Settings

2. Select Engagement Channels

3. Select LinkedIn

4. Turn LinkedIn Enabled

When LinkedIn is enabled, 1eyeᴬᴵ shows the setup instructions for connecting LinkedIn accounts.

Step 2: Open the user LinkedIn settings

Each user who will send LinkedIn outreach should connect their own LinkedIn account.

To start:

1. Open 1eyeᴬᴵ

2. Go to the Users

3. Select the user

4. Open the LinkedIn tab

5. Select Connect LinkedIn or Add LinkedIn

This opens the LinkedIn sign-in flow.

Step 3: Sign in to LinkedIn

Sign in with the LinkedIn account you want to use for engagement.

You may be asked for:

1. LinkedIn email or phone

2. LinkedIn password

3. Two-step verification code

4. Security check

5. Device approval

Use the LinkedIn account that should send connection requests and messages in campaign workflows.

Do not connect an account that the user does not own or actively manage.

Step 4: Complete LinkedIn verification

LinkedIn may ask for verification during sign-in.

This depends on the user’s LinkedIn account, security settings, browser, device, and LinkedIn risk checks.

LinkedIn may ask for:

1. Text message verification code

2. Authenticator app code

3. Email verification code

4. LinkedIn app approval or prompt

5. Password confirmation

6. Additional identity or security verification if LinkedIn requires it

If LinkedIn asks for a six-digit code, enter the code in the 1eyeᴬᴵ connection flow.

Example SMS:

Your LinkedIn verification code is 278796.

Your LinkedIn verification code is 278796.

Your LinkedIn verification code is 278796.

Enter only the code:

278796

278796

278796

Then select Submit.

LinkedIn officially supports two-step verification by SMS and authenticator app, and LinkedIn recommends authenticator app verification as the preferred method.

Step 5: Wait for connection to complete

After the verification code is submitted, 1eyeᴬᴵ will complete the connection.

This usually takes a few seconds.

The button may show a loading state while the connection is being created.

Once setup completes, the LinkedIn account will show as:

Connected

Connected

Connected

If it does not show Connected, wait a moment and refresh the page.

Step 6: Confirm the account is connected

Once connected, the LinkedIn tab may show:

1. User name

2. LinkedIn icon

3. Connected status

4. Connection limits

5. Message limits

6. Daily limits

7. Weekly limits

8. Monthly limits

9. Created date

10. Updated date

11. Disconnect button

Example:

These fields help your team understand whether the LinkedIn account is ready for campaign workflows.

LinkedIn Premium

LinkedIn Premium is highly recommended.

1eyeᴬᴵ can connect LinkedIn accounts, but LinkedIn account limits and behavior depend on the LinkedIn account itself.

A LinkedIn Premium account is recommended because it may give the user better account capacity, stronger account credibility, and more room for professional engagement compared with a limited or low-activity account.

If a connected account has LinkedIn Premium, 1eyeᴬᴵ may show a LinkedIn Premium indicator or icon when available.

Use Premium especially when:

1. The account will send regular connection requests

2. The account will send regular LinkedIn messages

3. The user is part of outbound workflows

4. The user needs higher professional engagement capacity

5. The account is important for GTM execution

LinkedIn Premium does not mean you should over-send. Keep engagement targeted, relevant, and within safe limits.

LinkedIn limits

Connected LinkedIn accounts show limits for connection requests and messages.

Limits may include:

1. Daily connection limit

2. Weekly connection limit

3. Monthly connection limit

4. Daily message limit

5. Weekly message limit

6. Monthly message limit

Example:

Limits help control activity and protect account health.

Actual available activity may also depend on LinkedIn behavior, account history, LinkedIn Premium status, account reputation, acceptance rates, reply rates, and LinkedIn’s own platform controls.

Why LinkedIn limits matter

LinkedIn limits help your team:

1. Avoid over-sending

2. Protect the connected account

3. Keep outreach more natural

4. Reduce spam-like behavior

5. Improve campaign quality

6. Prevent too many actions from one account

7. Keep multi-channel workflows balanced

Do not treat limits as a target to max out every day.

The better approach is to use LinkedIn for high-fit target contacts with relevant context.

Connected vs disconnected

A LinkedIn account can be connected or disconnected.

A LinkedIn account may become disconnected if the user changes credentials, LinkedIn asks for a new verification, the account session expires, or the user disconnects it.

Disconnect LinkedIn

Users can disconnect a LinkedIn account from the LinkedIn tab.

Use disconnect when:

1. The account should no longer be used

2. The wrong LinkedIn account was connected

3. A user leaves the workspace

4. The account needs to be reconnected

5. Your team wants to stop using the account in workflows

After disconnecting, the LinkedIn account will not be available for campaign workflows until it is connected again.

Plan limits

LinkedIn accounts are available on paid plans.

If you need more connected LinkedIn accounts, upgrade to a plan with higher LinkedIn account limits.

User schedule

Users may also have a sending schedule.

A schedule can define:

1. Start time

2. End time

3. Timezone

4. Sending days

5. Holiday exclusions when available

Use schedules to control when LinkedIn campaign actions happen.

For example:

9:00 AM – 5:00 PM
America/Los_Angeles
Monday – Friday
Exclude holidays

9:00 AM – 5:00 PM
America/Los_Angeles
Monday – Friday
Exclude holidays

9:00 AM – 5:00 PM
America/Los_Angeles
Monday – Friday
Exclude holidays

This helps keep outreach aligned with business hours and reduces unnatural activity.

How LinkedIn connects to campaigns

Once a LinkedIn account is connected, campaigns can use it for LinkedIn steps.

Campaign workflows may include:

1. Send LinkedIn connection request

2. Wait

3. Check if connection request was accepted

4. Send LinkedIn message

5. Send follow-up LinkedIn message

6. Stop on reply

7. Branch based on reply or intent when available

8. Continue to email or iMessage when available

LinkedIn can be used as a standalone channel or as part of a multi-channel campaign.

How LinkedIn creates Conversation Signals

LinkedIn activity can create Conversation Signals.

LinkedIn Conversation Signals may include:

1. Connection request sent

2. Connection request accepted

3. LinkedIn message sent

4. LinkedIn reply received

5. Follow-up sent

6. Not delivered when available

7. Positive intent when available

8. Neutral intent when available

9. Negative intent when available

Conversation Signals help your team understand which target contacts are engaging and which replies need follow-up.

LinkedIn replies and intent

When a target contact replies to a LinkedIn message, 1eyeᴬᴵ may classify the reply intent when available.

Common intent categories include:

Use intent to prioritize follow-up.

A positive LinkedIn reply from a target persona at an ICP-matched company should usually be reviewed quickly.

Recommended setup workflow

Use this workflow when setting up LinkedIn for the first time.

1. Confirm your workspace is on a paid plan

2. Go to Settings → Engagement Channels

3. Enable LinkedIn

4. Invite users who will send LinkedIn outreach

5. Ask each user to open their profile settings

6. Go to the LinkedIn tab

7. Select Connect LinkedIn

8. Sign in with the LinkedIn account

9. Complete two-step verification or security checks if LinkedIn asks

10. Wait a few seconds for setup to complete

11. Confirm the account shows Connected

12. Use the connected LinkedIn account in campaign workflows

Recommended campaign workflow

Use this workflow when preparing to use LinkedIn in campaigns.

1. Build or select a Target List

2. Review target companies

3. Review target contacts

4. Confirm contacts are in Target status

5. Confirm contacts have LinkedIn profiles when needed

6. Confirm the sending user has a connected LinkedIn account

7. Review LinkedIn connection and message limits

8. Review the user’s sending schedule

9. Add LinkedIn steps to the campaign workflow

10. Review message content

11. Launch the campaign when ready

Best practices

1. Use the right LinkedIn account
   Connect the account that should actually send connection requests and messages.

2. Use LinkedIn Premium when possible
   Premium is highly recommended for users who will rely on LinkedIn in GTM workflows.

3. Complete verification carefully
   Enter the LinkedIn verification code exactly as provided.

4. Keep your phone and authenticator app available
   LinkedIn may ask for SMS or authenticator app verification.

5. Do not max out limits just because they exist
   Use limits as safety controls, not daily targets.

6. Start slowly with new or low-activity accounts
   Warm, active, credible LinkedIn accounts are safer than new or inactive accounts.

7. Use focused target lists
   LinkedIn performs better when the audience matches your ICPs and personas.

8. Review contact status
   Only use contacts in Target status for campaign outreach.

9. Check LinkedIn availability before launch
   Make sure contacts have LinkedIn profiles before LinkedIn-first campaigns.

10. Keep messages contextual
    Use company, persona, and signal context to avoid generic outreach.

11. Monitor replies quickly
    Positive replies should be reviewed and followed up on fast.

12. Disconnect unused accounts
    If a user leaves or an account should no longer send, disconnect it.

13. Respect LinkedIn platform behavior
    If LinkedIn adds security checks or limits, slow down and review the account.

Troubleshooting

I do not see LinkedIn in campaign workflows

Check:

1. LinkedIn is enabled in Settings → Engagement Channels

2. Your workspace is on a paid plan

3. The user connected a LinkedIn account

4. The LinkedIn account shows Connected

5. The campaign step supports LinkedIn

6. The user has permission to use that account

I cannot connect LinkedIn

Check:

1. The LinkedIn email and password are correct

2. The user can sign in directly on LinkedIn

3. LinkedIn is not asking for a security check outside 1eyeᴬᴵ

4. The user has access to their two-step verification method

5. The browser is not blocking the connection flow

6. The workspace has available LinkedIn account capacity

I did not receive the SMS code

Try:

1. Wait a minute

2. Check the phone connected to your LinkedIn account

3. Make sure the phone has signal

4. Check whether LinkedIn offers resend

5. Check whether LinkedIn offers another verification method

6. Sign in directly to LinkedIn to confirm your phone number is current

My authenticator code does not work

Try:

1. Open the correct authenticator app

2. Use the current six-digit code before it expires

3. Check that your phone time is correct

4. Try the next code after it refreshes

5. Sign in directly to LinkedIn to confirm the authenticator setup

LinkedIn asks for a security check

Complete the security check shown by LinkedIn.

LinkedIn may ask for additional verification based on device, location, browser, account history, or security risk.

If the check cannot be completed, sign in directly to LinkedIn first and resolve the account issue.

LinkedIn connection takes a few seconds

This is expected.

After submitting the verification code, 1eyeᴬᴵ may take a few seconds to finish setup.

Wait for the connected status before leaving the page.

LinkedIn shows disconnected

Reconnect the account from the user’s LinkedIn tab.

A LinkedIn account can disconnect because:

1. LinkedIn session expired

2. Password changed

3. LinkedIn required a new security check

4. Two-step verification changed

5. The user disconnected the account

6. Account access changed

LinkedIn is enabled but sending fails

Check:

1. The LinkedIn account is connected

2. The user is active

3. The campaign is active

4. The contact has a LinkedIn profile if required

5. The contact status is Target

6. The account is within connection and message limits

7. The user schedule allows sending at that time

8. The message content is complete

9. The target list is connected to the campaign

LinkedIn messages are not sending at the expected time

Check:

1. User sending schedule

2. Timezone

3. Selected sending days

4. Holiday exclusions when available

5. Campaign timing

6. LinkedIn limits

7. Contact-level workflow rules

8. Whether the connection request must be accepted first

Connection requests are not being sent

Check:

1. LinkedIn account is connected

2. Campaign includes a connection request step

3. Contact has a LinkedIn profile

4. Contact status is Target

5. Account is within connection limits

6. User schedule allows sending

7. LinkedIn has not applied additional account restrictions

LinkedIn messages are not being sent

Check:

1. LinkedIn account is connected

2. Campaign includes a LinkedIn message step

3. Contact has a LinkedIn profile

4. Contact status is Target

5. Account is within message limits

6. User schedule allows sending

7. The workflow allows messaging at that step

A contact should not receive LinkedIn outreach

Do not include the contact in outreach.

Review whether the contact should be:

1. Removed from the target list

2. Marked Excluded

3. Added to exclusions at the company level if appropriate

Excluded contacts should not receive outreach.

I connected the wrong LinkedIn account

Disconnect the account from the LinkedIn tab.

Then connect the correct LinkedIn account.

FAQ

What does the LinkedIn channel do?

LinkedIn lets users connect LinkedIn accounts and use them in campaign workflows for connection requests and messages.

Where do I enable LinkedIn?

Admins can enable LinkedIn in Settings → Engagement Channels.

Who connects a LinkedIn account?

Each user connects their own LinkedIn account from their user settings.

Is LinkedIn available on the Free Plan?

No. LinkedIn accounts are available on paid plans.

How many LinkedIn accounts are included by plan?

Launch includes 5 LinkedIn accounts. Growth includes 10 LinkedIn accounts. Scale includes 25 LinkedIn accounts. Free includes 0.

Does 1eyeᴬᴵ require LinkedIn Premium?

LinkedIn Premium is not always required, but it is highly recommended for users who will rely on LinkedIn in campaign workflows.

Why is LinkedIn Premium recommended?

Premium may provide better account capacity, credibility, and room for professional engagement compared with a limited or low-activity account.

How do I connect LinkedIn?

Go to the user profile, open the LinkedIn tab, select Connect LinkedIn, sign in, complete verification if LinkedIn asks, and wait for the account to show Connected.

What two-step verification methods can LinkedIn ask for?

LinkedIn officially supports SMS and authenticator app verification. LinkedIn may also ask for other sign-in security checks depending on the account.

What if I receive a text message code?

Enter the six-digit code from the text message in the LinkedIn connection flow.

What if I use an authenticator app?

Open your authenticator app, copy the current six-digit LinkedIn code, and enter it in the connection flow before it expires.

How long does LinkedIn setup take?

After verification is submitted, setup usually completes in a few seconds.

What does Connected mean?

Connected means the LinkedIn account is connected and can be used in campaign workflows, subject to limits and permissions.

What does Disconnected mean?

Disconnected means the LinkedIn account must be reconnected before it can be used.

Can I disconnect LinkedIn?

Yes. Use the Disconnect button in the LinkedIn tab.

What limits apply to LinkedIn?

LinkedIn accounts may have connection and message limits by day, week, and month.

Can LinkedIn activity create signals?

Yes. LinkedIn activity can create Conversation Signals such as connection request sent, connection accepted, message sent, reply received, and reply intent when available.

Can 1eyeᴬᴵ classify LinkedIn replies?

Yes, when available. Replies may be classified as positive, neutral, negative, or not delivered.

What should I check before launching a LinkedIn campaign?

Check that LinkedIn is enabled, the account is connected, contacts have LinkedIn profiles, contacts are in Target status, limits are available, the sending schedule is correct, and the target list is ready.

Next step

Next, go to iMessage to learn how to request iMessage lines and use iMessage in campaign workflows.