Credits

Credits are the usage currency inside 1eyeᴬᴵ. They are used when 1eyeᴬᴵ captures signals, identifies companies, identifies contacts, enriches target contacts, sends engagement messages, or notifies your team about activity.

Credit details

The table below shows how many credits are used for common 1eyeᴬᴵ actions.

Credits help your team use 1eyeᴬᴵ flexibly across the full GTM workflow, from signal capture to target identification to outbound engagement.

Before you begin

To review credits, you need:

1. Access to your 1eyeᴬᴵ workspace

2. An active plan

3. Admin access if you want to manage plan or billing

4. A basic understanding of how your team uses signals, enrichment, and engagement

For this guide, we’ll use Snowbricks as the example workspace.

Where to find credit usage

You can review credit usage from your workspace sidebar or from Settings.

From the sidebar

1. Open your 1eyeᴬᴵ workspace

2. Find the plan card in the left sidebar

3. Review credits used and total credits included in your plan

4. Select View usage to open the detailed usage page

From Settings

1. Open your 1eyeᴬᴵ workspace

2. Select Settings from the top-right navigation

3. Open the Usage tab

4. Review plan, billing cycle, credit usage, and usage breakdown

The Usage page is the best place to see the full detail behind your credit usage.

Usage page

For the most detailed credit breakdown, go to Settings → Usage.

The Usage page shows your current plan, billing cycle, credit usage, remaining credits, and a breakdown of which actions used credits.

From the Usage page, you can:

1. View your active plan

2. See your current billing cycle

3. Track credits used and remaining credits

4. View usage by action type

5. See count, credits per action, and total credits used

6. Export usage as a CSV

7. Manage your plan

For Snowbricks, the Usage page may show a breakdown like:

Use the billing cycle selector to review usage for a specific billing period.

Use Export Usage CSV when you want to download usage details for reporting, finance, RevOps, or internal review.

Billing cycle

Credits are tracked by billing cycle.

Your billing cycle shows the start and end date for the current usage period. Credit usage resets based on your plan’s billing cycle.

For example:

Billing Cycle: Apr 23, 2026 – May 23, 2026

Billing Cycle: Apr 23, 2026 – May 23, 2026

Billing Cycle: Apr 23, 2026 – May 23, 2026

During that cycle, 1eyeᴬᴵ tracks all credit-consuming actions and shows the total credits used against your included monthly credit allowance.

Usage breakdown

The usage breakdown shows how credits were used by category and action.

Each row shows:

1. Category
   The type of usage, such as Company, Person, or Message.

2. Action
   The specific action that used credits, such as company identified from website or person’s verified work email.

3. Count
   How many times that action happened during the selected billing cycle.

4. Credits
   How many credits each action uses.

5. Total credits used
   Count multiplied by credits per action.

This makes it easier to understand where credits are going and whether usage is coming from signals, identification, enrichment, or engagement.

Export usage

Select Export Usage CSV to download your usage data.

Use the export when you want to:

1. Share usage with finance

2. Review credit usage with RevOps

3. Analyze usage by billing cycle

4. Track which actions consume the most credits

5. Compare usage before and after campaign launches

6. Understand whether your current plan matches your GTM volume

Before exporting, confirm you are viewing the correct billing cycle.

What credits are used for

Credits are used for actions across four major areas:

1. Signals

2. Company identification

3. Contact identification and enrichment

4. Engagement

This means credits are used when 1eyeᴬᴵ helps you understand activity, identify target companies, find target contacts, enrich those contacts, and engage them across channels.

How credits fit into the GTM workflow

Credits support the full 1eyeᴬᴵ workflow.

1. Capture signals
   1eyeᴬᴵ captures activity from your website, LinkedIn, conversations, and other GTM channels.

2. Identify companies
   1eyeᴬᴵ identifies companies showing activity and evaluates whether they match your ICPs.

3. Identify contacts
   1eyeᴬᴵ identifies contacts when available and evaluates whether they match your personas.

4. Enrich contacts
   1eyeᴬᴵ can enrich target contacts with verified work email and phone data when available.

5. Engage targets
   1eyeᴬᴵ uses credits when sending certain messages across channels such as LinkedIn and iMessage.

Plans and included credits

Each plan includes a monthly credit allowance.

Choose the plan based on how many signals you expect to capture, how many companies and contacts you want to identify, how much enrichment you need, and how many engagement channels your team wants to use.

Company credits

Company credits are used when 1eyeᴬᴵ identifies a company or creates company-level activity notifications.

Company credits help you understand which target companies are active.

Examples:

1. A company visits your website

2. A company is identified from website activity

3. A company is identified from LinkedIn activity

4. A company event notification is created

5. A company is evaluated against your ICPs

For Snowbricks, this means 1eyeᴬᴵ can identify companies visiting snowbricks.io and evaluate whether they match Snowbricks’ ICPs, such as B2B SaaS companies, RevOps teams, AI-native GTM companies, or data infrastructure companies.

Contact credits

Contact credits are used when 1eyeᴬᴵ identifies or enriches a person.

Contact credits help you understand which target contacts are active and whether they match your personas.

Examples:

1. A person is identified from website activity

2. A person is identified from LinkedIn activity

3. A person is matched to a target company

4. A person is evaluated against your personas

5. A verified work email is added

6. A verified phone number is added

7. A person event notification is created

For Snowbricks, this means 1eyeᴬᴵ can identify and enrich target contacts such as RevOps leaders, Heads of Data, VP Sales, VP Marketing, GTM Systems leaders, and AI Transformation leaders.

Message credits

Message credits are used when 1eyeᴬᴵ sends certain engagement actions.

Message credits help your team engage target contacts across the channels where they are active.

Examples:

1. Sending an iMessage

2. Sending a LinkedIn connection request

3. Sending a LinkedIn message

Your available channels depend on your plan, connected accounts, user roles, and workspace settings.

Signal notifications

Credits may be used when 1eyeᴬᴵ creates event notifications for company or contact activity.

Signal notifications help your team know when something important happens, such as a target company visiting a high-intent page or a target contact showing activity.

Examples:

1. Company event notification

2. Person event notification

3. Website activity notification

4. LinkedIn activity notification

5. Conversation activity notification

These notifications help your team act quickly on target activity instead of waiting for manual research.

How ICP and persona matching affects credit value

Credits are most valuable when your Knowledge Base is accurate.

When a company signal comes in, 1eyeᴬᴵ evaluates the company against your ICPs.

When a contact signal comes in, 1eyeᴬᴵ evaluates the contact against your personas.

This helps your team focus credits on the companies and contacts that matter most.

A strong Knowledge Base improves credit efficiency because 1eyeᴬᴵ can better decide:

1. Which companies are worth prioritizing

2. Which contacts are worth enriching

3. Which targets should be added to lists

4. Which targets should move into campaigns

5. Which signals deserve attention

Example credit usage

Here is a simple example for Snowbricks.

A company visits snowbricks.io and 1eyeᴬᴵ identifies the company.

Then 1eyeᴬᴵ identifies a target contact from that company.

Then 1eyeᴬᴵ enriches that person with a verified work email.

Then Snowbricks sends a LinkedIn connection request.

Total example usage:

Example: website signal to campaign

Here is how credits may be used across a common workflow.

1. A visitor lands on snowbricks.io/pricing

2. 1eyeᴬᴵ identifies the company

3. The company is evaluated against Snowbricks’ ICPs

4. 1eyeᴬᴵ identifies a target contact when available

5. The contact is evaluated against Snowbricks’ personas

6. 1eyeᴬᴵ enriches the contact with a verified work email when available

7. The contact is added to a target list

8. A campaign sends a LinkedIn connection request or iMessage

This workflow may use credits for company identification, contact identification, enrichment, notifications, and message sends.

Example: LinkedIn signal to target list

Here is another common workflow.

1. A company is identified from LinkedIn activity

2. 1eyeᴬᴵ evaluates the company against your ICPs

3. A person is identified from LinkedIn activity

4. 1eyeᴬᴵ evaluates the person against your personas

5. The company or person is added to a target list

6. A campaign uses that list for outreach

This workflow may use credits for LinkedIn company identification, LinkedIn person identification, notifications, and message sends.

What does not automatically use credits

Not every action in the product uses credits.

For example, credits are not used just for:

1. Opening a page in the app

2. Viewing an existing company

3. Viewing an existing contact

4. Reviewing a target list

5. Reading an existing conversation

6. Editing your Knowledge Base

7. Inviting a user

8. Updating workspace settings

9. Viewing usage

10. Exporting usage

Credits are mainly tied to usage actions such as identifying, enriching, notifying, and sending.

How to monitor credit usage

Use the Usage page to understand where credits are going.

Review:

1. Total credits used

2. Remaining credits

3. Current billing cycle

4. Usage by action type

5. Usage by signal source

6. Usage by enrichment

7. Usage by engagement

8. Usage over time

If credits are being used faster than expected, review your signal volume, enrichment settings, campaign activity, and target list quality.

What happens when credits run low

When your workspace uses a large share of its included credits, your team should review usage and decide whether to adjust activity or upgrade.

You may want to:

1. Review which actions are using the most credits

2. Tighten ICPs and personas

3. Reduce noisy target segments

4. Add exclusions

5. Pause low-priority campaigns

6. Upgrade to a higher plan if your team needs more volume

If credits run out, credit-consuming actions may stop or be limited until more credits are available or your plan is upgraded.

How to make credits go further

The best way to make credits go further is to improve targeting.

Use these practices:

1. Keep your ICPs specific
   Broad ICPs create noisy company matches and weaker target lists.

2. Keep personas sharp
   Clear personas help 1eyeᴬᴵ prioritize the right target contacts.

3. Use exclusions
   Exclude your own company, customers, competitors, vendors, partners, and companies you do not want to target.

4. Track the right website pages
   Install Vision on important GTM pages like homepage, pricing, product, demo, contact, and landing pages.

5. Exclude low-value URLs
   Exclude pages like privacy, terms, login, admin, and internal pages when they are not useful for GTM.

6. Track important forms
   Add demo, contact, trial, webinar, and gated content pages as form tracking URLs.

7. Build lists from ICP and persona match
   Source companies from ICPs and contacts from personas instead of creating broad lists.

8. Prioritize high-intent signals
   Focus on companies and contacts visiting pricing, demo, contact, product, comparison, and case study pages.

9. Review enrichment settings
   Enrich contacts when your team is likely to use the data for targeting or engagement.

10. Pause campaigns that are not converting
    Do not keep spending credits on weak audiences or low-quality segments.

Plan selection guide

Use this as a simple guide.

Free

Use Free if you are exploring 1eyeᴬᴵ and want to understand how signals, identification, and targeting work before upgrading.

Best for:

1. Testing the workspace

2. Installing Vision

3. Reviewing early signals

4. Understanding credit usage

Launch

Use Launch if your team is starting outbound and wants enough credits and connected channels to run early campaigns.

Best for:

1. Early GTM execution

2. Small teams

3. Website signal capture

4. Initial target lists

5. First campaigns

Growth

Use Growth if your team is running repeatable campaigns and needs more users, credits, mailboxes, LinkedIn accounts, and iMessage lines.

Best for:

1. Repeatable outbound

2. Multi-user GTM teams

3. More target lists

4. More enrichment

5. More engagement volume

Scale

Use Scale if your team needs higher volume, more users, more connected channels, and larger signal-driven GTM execution.

Best for:

1. Larger GTM teams

2. High signal volume

3. More campaign volume

4. Multiple connected channels

5. Broader target coverage

Best practices

1. Start with a clean Knowledge Base
   Credits work better when 1eyeᴬᴵ has accurate ICPs, personas, and exclusions.

2. Review usage by billing cycle
   Check usage for the current cycle and compare it across previous cycles as your GTM motion grows.

3. Export usage when reviewing spend
   Use Export Usage CSV when you need to share credit usage with finance, RevOps, or leadership.

4. Prioritize high-fit companies
   Use ICP match to focus company identification and target list building.

5. Prioritize high-fit contacts
   Use persona match before enriching and engaging contacts.

6. Use enrichment intentionally
   Verified emails and phone numbers are valuable. Use them for contacts your team is likely to engage.

7. Keep exclusions updated
   Add customers, competitors, vendors, partners, and poor-fit companies to avoid wasting credits.

8. Use target lists before campaigns
   Build focused target lists before launching engagement workflows.

9. Watch for noisy sources
   If one page, campaign, or segment creates low-quality volume, refine your tracking or targeting.

10. Upgrade when volume becomes repeatable
    If your team is consistently using credits on high-fit signals and campaigns, move to the plan that matches your GTM scale.

Troubleshooting

Credits are being used faster than expected

Check:

1. Website signal volume

2. LinkedIn signal volume

3. Contact identification volume

4. Enrichment activity

5. Message sending volume

6. Event notifications

7. Broad ICPs or personas

8. Missing exclusions

Signals are noisy

Review your Knowledge Base.

Tighten:

1. ICPs

2. Personas

3. Exclusions

4. Included domains

5. Excluded URLs

6. Form tracking URLs

Too many poor-fit companies are being identified

Update ICPs and exclusions.

Check whether your ICPs are too broad or whether excluded companies are missing.

Too many poor-fit contacts are being identified

Update personas.

Check whether your personas include the right job titles, seniority, departments, and functions.

Enrichment is using more credits than expected

Review which contacts are being enriched.

Prioritize enrichment for contacts that match your personas and belong to companies that match your ICPs.

Campaigns are using more credits than expected

Review:

1. Campaign audience size

2. Channels used

3. Number of steps

4. Follow-up logic

5. Target list quality

6. Sending volume

No credits are being used

This may happen if:

1. Vision is not installed

2. No signals are flowing

3. No companies or contacts are being identified

4. No enrichment is running

5. No engagement actions are being sent

6. Your workspace is not active

Credit-consuming actions are not running

Check:

1. Remaining credits

2. Plan status

3. User role

4. Connected channels

5. Campaign status

6. Workspace settings

Usage does not look right

Check:

1. You are viewing the correct billing cycle

2. The usage breakdown includes the action you are looking for

3. The count, credits per action, and total credits used match the activity

4. The workspace has recent signal, enrichment, or engagement activity

5. The user reviewing usage has the right workspace access

If needed, export the usage CSV and review the rows in detail.

FAQ

What are credits?

Credits are the usage currency inside 1eyeᴬᴵ. They are used for actions such as signal capture, company identification, contact identification, enrichment, notifications, and engagement.

Where can I see my credit usage?

You can see credit usage in the plan card in the sidebar or in Settings → Usage.

What does the Usage page show?

The Usage page shows your active plan, billing cycle, credits used, remaining credits, usage breakdown, and export option.

Can I export usage?

Yes. Use Export Usage CSV from the Usage page to download usage details.

Can I view usage by billing cycle?

Yes. Use the billing cycle selector on the Usage page to review usage for a specific billing period.

What actions use credits?

Credits are used for actions such as identifying companies, identifying people, verifying work emails, verifying phone numbers, creating event notifications, sending iMessages, sending LinkedIn connection requests, and sending LinkedIn messages.

How many credits are included in each plan?

Free includes 1,000 credits. Launch includes 10,000 credits. Growth includes 25,000 credits. Scale includes 75,000 credits.

Does company identification use credits?

Yes. Company identification from website or LinkedIn activity uses credits.

Does contact identification use credits?

Yes. Person identification from website or LinkedIn activity uses credits.

Does enrichment use credits?

Yes. Verified work email and verified phone number enrichment use credits.

Do LinkedIn messages use credits?

Yes. Sending LinkedIn connection requests and LinkedIn messages uses credits.

Do iMessages use credits?

Yes. Sending iMessages uses credits.

Does email sending use credits?

Email sending is not listed in the current credit table. Check your workspace usage page for the latest usage details.

Do users use credits?

Users are included in your plan limits. Inviting or viewing users is separate from usage credits.

Do connected channels use credits?

Connected channels are included in your plan limits. Credits are used when certain actions happen through those channels, such as LinkedIn messages or iMessages.

Do all website visitors become identified companies or contacts?

No. Not every visitor can be identified. Identification depends on available signal data, enrichment match, source quality, and visitor context.

Can I reduce credit usage?

Yes. Tighten ICPs, personas, exclusions, tracked domains, excluded URLs, form tracking URLs, target lists, enrichment rules, and campaign audiences.

What should I do before upgrading?

Review usage, confirm that credits are being spent on high-fit companies and contacts, and make sure your Knowledge Base is clean.

Which plan should I choose?

Start with Free if you are exploring. Choose Launch if you are starting outbound. Choose Growth if you are running repeatable campaigns. Choose Scale if you need more users, credits, and connected channels.

Next step

After reviewing Credits, go to Signals Overview to understand how 1eyeᴬᴵ captures, evaluates, and organizes activity from target companies and target contacts.