Target Contacts

In 1eyeᴬᴵ, target contacts can live in two places:

1. Master Target Contacts
   The full contact database available in your workspace.

2. Contacts inside a Target List
   The contacts selected for a specific GTM motion, segment, audience, or campaign.

Use Target Contacts to organize person-level targeting, review persona fit, inspect company context, validate email, phone, and LinkedIn availability, manage contact status, add contacts to lists, remove contacts from lists, filter by key attributes, and export contact data for review or campaign planning.

What Target Contacts are for

Target Contacts help your team answer:

Who should we engage

Who should we engage

Who should we engage

A company may be a strong fit, but your team still needs the right people inside that company.

Target Contacts help you:

1. Identify the people inside target companies

2. Review title, role, and company context

3. Evaluate persona fit

4. Check contact status

5. Review email, phone, and LinkedIn availability

6. Add contacts to one or more target lists

7. Remove contacts from a specific list

8. Filter contacts by persona, company, title, phone, email, LinkedIn, and created date

9. Export contact data

10. Prepare clean audiences for campaigns

Where Target Contacts appear

You can work with target contacts in two main places.

Target Contacts page

The Target Contacts page shows the master contact pool in your workspace.

From here, you can:

1. Review available contacts

2. Select contacts

3. Add selected contacts to a target list

4. Search and filter contacts

5. Review persona fit

6. Review company context

7. Review email, phone, and LinkedIn availability

8. Export contacts

Contacts tab inside a Target List

Each Target List has a Contacts tab.

Inside the list, you can:

1. View contacts included in that target list

2. Review contact-level fields

3. See persona evaluation

4. See contact status

5. Review email and phone data

6. Review whether a contact has LinkedIn

7. Review the company each contact belongs to

8. Remove selected contacts from the list

9. Filter contacts inside the list

10. Export the list’s contacts

The master page is where you manage the broader contact pool. The list-level Contacts tab is where you manage contacts inside a specific audience.

How contacts get added

Contacts can be added to 1eyeᴬᴵ in multiple ways.

Common sources include:

1. Imported contacts
   Upload a CSV of contacts you already have.

2. Sourced contacts
   Use 1eyeᴬᴵ to source contacts based on personas.

3. Signals by contact
   Select contacts that are already showing activity across website, LinkedIn, conversations, forms, replies, or responses.

4. Contacts sourced from target companies
   Start with target companies, then source the right personas inside those companies.

5. Existing target lists
   Reuse contacts already available in your workspace.

This lets your team build contact audiences from existing data, new sourcing, signal activity, or company-level targeting.

What you can see for each contact

Target contact tables may include:

1. Contact name

2. LinkedIn profile

3. Company name

4. Company LinkedIn profile

5. Job title

6. Persona match

7. Status

8. Email

9. Email availability or validation indicator when available

10. Phone

11. Phone availability or validation indicator when available

12. Created date

13. Updated date

Example:

These details help your team understand whether the contact belongs in the target list and whether they are ready for outreach.

Contact identity

Each contact should be reviewed as a real person with company context.

Useful identity fields may include:

1. Name

2. LinkedIn profile

3. Title

4. Company

5. Company LinkedIn

6. Persona match

7. Email

8. Phone

A contact is most useful when your team can answer:

Who is this person, where do they work, what do they own, and should we engage them

Who is this person, where do they work, what do they own, and should we engage them

Who is this person, where do they work, what do they own, and should we engage them

Company context

Target Contacts include company context because B2B outreach depends on both person fit and company fit.

A contact may look like the right persona, but the company may not be a strong ICP match.

For each contact, review:

1. Company name

2. Company LinkedIn

3. Company website when available

4. Industry when available

5. Employee count when available

6. Revenue when available

7. ICP match when available

8. Company status

9. Company signals when available

The best contacts usually have both:

1. Persona fit

2. Company ICP fit

Persona evaluation

Target Contacts show persona evaluation when available.

Persona evaluation helps your team understand whether a contact matches one of the personas in your Knowledge Base.

A contact may show a persona badge such as:

REVOPS

REVOPS

REVOPS

or:

CEO

CEO

CEO

or:

IT

IT

IT

The persona badge helps your team quickly understand why the contact may be relevant.

Use persona evaluation to:

1. Prioritize contacts that match your target roles

2. Reduce noisy contact lists

3. Build cleaner target contact lists

4. Filter contacts by buying role

5. Improve campaign audience quality

6. Avoid engaging poor-fit people

Persona match

A persona match means 1eyeᴬᴵ evaluated the contact against your Knowledge Base and determined that the person fits one of your target contact types.

Persona matching may use context such as:

1. Job title

2. Seniority

3. Function

4. Department

5. Target departments

6. Keywords

7. Company context

8. Signal activity when available

9. Persona definitions from your Knowledge Base

Example:

Use persona match to decide whether the contact belongs in a list, should be enriched, or should move into a campaign.

Contact status

Each target contact has a status.

Status helps your team understand whether the contact should be actively pursued, paused, excluded, or treated as completed.

Common statuses include:

A contact can be added to a campaign only when the contact status is Target.

Target status

Use Target for contacts your team wants to pursue.

A contact in Target status may be:

1. Persona-matched

2. Added to a target list

3. Connected to a target company

4. Ready for enrichment

5. Ready for campaign planning

6. Ready for outreach

Target is usually the default status for contacts selected for a GTM motion.

Engaged status

Use Engaged when there is active, two-way interaction with the contact.

Engaged contacts may have:

1. Replied to an email

2. Replied to a LinkedIn message

3. Replied to an iMessage

4. Accepted a LinkedIn connection request and started a conversation

5. Scheduled a meeting

6. Started an active conversation with your team

Engaged status helps your team separate contacts that are simply in a list from contacts that are already interacting.

Converted status

Use Converted when the contact reaches the desired outcome for the workflow.

Converted may mean the contact:

1. Booked a meeting

2. Became a qualified opportunity

3. Became a customer contact

4. Signed up

5. Activated

6. Referred your team to the right person

7. Completed another target action

Your team should define what Converted means for each workflow.

Archived status

Use Archived when a contact is not an active target right now but should remain in your history.

Archived contacts may include:

1. Deprioritized contacts

2. Contacts from completed campaigns

3. Contacts whose role changed

4. Contacts that are not relevant right now

5. Contacts paused for later review

Archived keeps your workspace clean without deleting contact history.

Excluded status

Use Excluded when your team should not initiate outreach to the contact.

Common reasons include:

1. Explicit opt-out

2. Do-not-contact request

3. Wrong person

4. Compliance restriction

5. Sensitive relationship

6. Existing customer contact

7. Vendor or partner

8. Poor-fit contact

Excluded should override any sequencing or automation.

If a contact is marked Excluded, do not include that contact in outreach.

If a company is marked Excluded, contacts at that company should also be treated as Excluded.

Status guardrails

Use contact status carefully.

Important rules:

1. A contact can be added to a campaign only when Contact Status = Target.

2. If a contact is Excluded, do not initiate outreach to that contact.

3. If a company is Excluded, contacts at that company should be treated as Excluded.

4. A contact can be Excluded without excluding the whole company.

5. Contact status does not automatically change the company status.

6. Company status may affect contact status, but one contact’s status should not automatically change the company.

This keeps targeting safe and avoids turning one person’s response into an account-level decision.

Email data

Target Contacts may include email addresses when available.

Email data helps your team understand whether the contact can be used in email campaign steps.

A contact email may be:

1. Available

2. Missing

3. Verified when available

4. Unverified when available

5. Invalid or unusable when available

A verified email is more useful for campaign execution than an unverified or missing email.

Before launching email campaigns, review:

1. Does the contact have an email?

2. Is the email work-related?

3. Is the email verified when verification is available?

4. Does the contact match the right persona?

5. Does the company match the right ICP?

6. Is the contact status set to Target?

Phone data

Target Contacts may include phone numbers when available.

Phone data helps your team understand whether the contact can be used in phone-based or iMessage-enabled workflows, depending on your workspace setup and available channels.

A contact phone number may be:

1. Available

2. Missing

3. Verified when available

4. Unverified when available

5. Invalid or unusable when available

Before using phone-based engagement, review:

1. Does the contact have a phone number?

2. Is the phone number valid when validation is available?

3. Does the contact match the right persona?

4. Does the company match the right ICP?

5. Is the channel enabled and connected?

6. Is the contact status set to Target?

LinkedIn data

Target Contacts may include LinkedIn profile data when available.

LinkedIn data helps your team use contacts in LinkedIn-based workflows and review the person’s professional context.

LinkedIn availability can help your team:

1. Confirm the contact’s identity

2. Review title and company context

3. Use LinkedIn connection steps

4. Use LinkedIn message steps

5. Understand whether the contact can be engaged through LinkedIn

Before using LinkedIn outreach, review:

1. Does the contact have LinkedIn?

2. Does the profile appear to match the person and company?

3. Does the contact match the right persona?

4. Does the company match the right ICP?

5. Is the LinkedIn channel connected?

6. Is the contact status set to Target?

Target Contacts inside a Target List

Inside a Target List, the Contacts tab shows the contacts included in that specific list.

This is useful when you want to review the people selected for one campaign, segment, or GTM workflow.

Inside a list, you can see:

1. How many contacts are in the list

2. Which contacts are selected

3. Persona match for each contact

4. Contact status

5. Contact title

6. Contact company

7. Email and phone data

8. LinkedIn availability

9. Created and updated dates

10. Contacts connected to campaigns

For example, a target list may include:

289 contacts

289 contacts

289 contacts

Each contact can be reviewed, filtered, exported, or removed from that list.

Selecting contacts

You can select one or more contacts from a table.

Selected contacts can be used for actions such as:

1. Add to target list

2. Remove from target list

3. Review selected records

4. Prepare bulk actions when available

When contacts are selected inside a target list, 1eyeᴬᴵ shows how many contacts are selected.

Example:

2 / 3 Contacts Selected

2 / 3 Contacts Selected

2 / 3 Contacts Selected

or:

2 / 1,245 Contacts Selected

2 / 1,245 Contacts Selected

2 / 1,245 Contacts Selected

This helps your team confirm the selected records before taking action.

Remove selected contacts

Inside a Target List, you can remove selected contacts from that list.

Use Remove Selected Contacts when contacts do not belong in the current list.

This removes the selected contacts from that specific target list. It does not necessarily mean the contact is deleted from your entire workspace.

Use this when:

1. A contact is not a fit for the list

2. The contact was added by mistake

3. The contact belongs in a different segment

4. The contact should not be part of the campaign audience

5. The contact has missing or unusable contact data

6. The contact should be excluded or archived instead

Before removing contacts, confirm that you are in the correct target list.

Add contacts to a target list

From the master Target Contacts page, you can select contacts and add them to a target list.

Use Add to target list when you want to move selected contacts into a specific GTM audience.

The add flow may ask you to select:

1. Target List

The target list decides where the contacts will be added.

For example:

This tells 1eyeᴬᴵ to add those contacts to the selected target list.

Add contacts to more than one list

A contact can be useful in more than one GTM motion.

For example, the same contact may belong to:

1. A RevOps campaign

2. A LinkedIn follow-up list

3. A website signals list

4. A regional account list

5. A renewal or expansion list

Use target lists to organize the same contact in different contexts without losing contact-level history.

Search target contacts

Use search to find a specific contact, company, title, email, phone, LinkedIn profile, or keyword.

Examples:

avery
northstar
vp revenue
revops
avery@northstaranalytics.com

avery
northstar
vp revenue
revops
avery@northstaranalytics.com

avery
northstar
vp revenue
revops
avery@northstaranalytics.com

Search is useful when you already know which person or segment you want to review.

Filter target contacts

Use filters to narrow the contact view.

Filters may include:

1. Personas

2. Company

3. Titles

4. Has Phone

5. Has Email

6. Has LinkedIn

7. Created Date

Filters help you find the exact contacts you want to review or act on.

Filter by personas

Use the personas filter to view contacts that match one or more personas.

For example:

REVOPS

REVOPS

REVOPS

or:

CEO

CEO

CEO

or:

IT

IT

IT

Use this when you want to build or review a role-specific contact list.

The personas filter helps you answer:

1. Which RevOps contacts are available?

2. Which CEOs are in this list?

3. Which IT leaders are ready for outreach?

4. Which persona has the strongest contact pool?

5. Which contacts need enrichment before campaign launch?

Filter by company

Use the company filter to find contacts connected to a specific business.

This is useful when you want to:

1. Review people inside one company

2. Find contacts for an active account

3. Understand whether a company has enough contacts

4. Check whether the right personas exist inside an account

Filter by titles

Use the titles filter to find contacts with specific job titles.

Examples:

VP Revenue Operations
Chief Financial Officer
Founder
Head of Data
Director of Sales Operations

VP Revenue Operations
Chief Financial Officer
Founder
Head of Data
Director of Sales Operations

VP Revenue Operations
Chief Financial Officer
Founder
Head of Data
Director of Sales Operations

Title filtering is useful when your campaign needs a specific seniority level, function, or role.

Filter by Has Phone

Use Has Phone to find contacts that have phone data.

This is useful when you want to:

1. Prepare contacts for phone-based workflows

2. Prepare contacts for iMessage-enabled workflows

3. Review contact data coverage

4. Find records that may be ready for additional channels

Use this filter before campaigns that require phone numbers.

Filter by Has Email

Use Has Email to find contacts that have email data.

This is useful when you want to:

1. Prepare contacts for email campaigns

2. Review email coverage

3. Find contacts that are closer to campaign-ready

4. Separate contacts that may need enrichment

Use this filter before campaigns that require email.

Filter by Has LinkedIn

Use Has LinkedIn to find contacts with LinkedIn profile data.

This is useful when you want to:

1. Prepare contacts for LinkedIn connection requests

2. Prepare contacts for LinkedIn message campaigns

3. Review professional identity context

4. Confirm title and company alignment

5. Build LinkedIn-first campaign audiences

Use this filter before campaigns that require LinkedIn.

Filter by created date

Use created date to find contacts added during a specific period.

Examples:

1. Today

2. Yesterday

3. Last 7 days

4. Last 30 days

5. Current campaign build period

6. After a CSV import

7. After a sourcing run

This helps your team review recently added contacts.

Sort target contacts

Use sort to change the order of contacts.

You may sort by fields such as:

1. Contact name

2. Company name

3. Title

4. Created date

5. Updated date

6. Persona

7. Status

Use sorting to prioritize the most relevant records first.

For example:

1. Sort by created date to review recently added contacts

2. Sort by company to review contacts account by account

3. Sort by title to find senior contacts

4. Sort by updated date to review recently changed records

Export target contacts

Use Export CSV to download contact data from the current view.

The export includes the contacts shown in the current table and available fields such as:

1. Contact name

2. LinkedIn profile when available

3. Company name

4. Company LinkedIn when available

5. Title

6. Persona match

7. Status

8. Email

9. Phone

10. Created date

11. Updated date

Export is useful when you want to:

1. Share contact data with your team

2. Analyze contacts in a spreadsheet

3. Review audience quality offline

4. Send contact data to RevOps

5. Compare contacts across lists

6. Prepare campaign planning

7. Back up a target list view

Before exporting, use filters and search to narrow the view.

For example:

1. Filter by persona

2. Filter by company if needed

3. Filter by Has Email for email campaigns

4. Filter by Has Phone for iMessage or phone-based workflows

5. Filter by Has LinkedIn for LinkedIn campaigns

6. Export CSV

This gives you a cleaner export.

Using Target Contacts with companies

Target Contacts are most useful when paired with Target Companies.

A contact tells you who to engage.

A company tells you whether the account matters.

For each contact, your team should ask:

1. Does this contact match a persona?

2. Does this contact have the right title?

3. Does this contact belong to a strong target company?

4. Does the company match an ICP?

5. Does this contact have usable email, phone, or LinkedIn data?

6. Is this contact ready for a campaign?

7. Should this contact stay in this target list?

If a contact is persona-matched but the company is a poor fit, review before launching outreach.

Using Target Contacts with campaigns

Campaigns use contacts from target lists.

Before connecting a list to a campaign, review:

1. Persona fit

2. Company fit

3. Contact status

4. Email availability

5. Phone availability if needed

6. LinkedIn availability when available

7. Enrichment quality

8. Exclusions

9. List readiness

A campaign performs better when the contact audience is clean and aligned with the campaign message.

Recommended workflow: review contacts inside a target list

Use this workflow when reviewing a list before launch.

1. Open the target list

2. Go to the Contacts tab

3. Review the contact count

4. Check persona matches

5. Check contact statuses

6. Review company context

7. Review email, phone, and LinkedIn availability

8. Remove poor-fit contacts

9. Export the final view if needed

10. Move the list toward campaign readiness

Recommended workflow: add contacts from the master contact list

Use this workflow when you want to add existing contacts to a list.

1. Open Target Contacts

2. Select the contacts you want

3. Select Add to target list

4. Choose the target list

5. Confirm the action

6. Open the target list

7. Review the Contacts tab

8. Check persona and company fit

9. Review email, phone, and LinkedIn availability

10. Prepare the list for campaigns

Recommended workflow: clean a contact list

Use this workflow when a target list needs cleanup.

1. Open the target list

2. Go to Contacts

3. Filter by persona, company, title, email availability, phone availability, LinkedIn availability, or created date

4. Review contacts that do not fit

5. Select poor-fit contacts

6. Remove selected contacts from the list

7. Exclude or archive contacts if needed

8. Re-check the contact count

9. Export the cleaned view if needed

Recommended workflow: prepare contacts for campaign launch

Use this workflow when contacts are selected but not ready for outreach.

1. Open the target list

2. Go to Contacts

3. Filter by persona

4. Review titles and companies

5. Check email, phone, and LinkedIn availability

6. Remove contacts that should not be pursued

7. Keep contacts that match your personas

8. Review company fit

9. Confirm contacts are in Target status

10. Connect the list to a campaign

Recommended workflow: review contacts by persona

Use this workflow when building a persona-specific campaign.

1. Open Target Contacts

2. Filter by persona

3. Review titles and companies

4. Check contact data coverage

5. Select the strongest contacts

6. Add them to a target list

7. Review the target list

8. Export if needed

9. Launch or prepare a campaign

This helps you build role-specific audiences that match your messaging.

Recommended workflow: find campaign-ready contacts

Use this workflow when you want a cleaner outreach audience.

1. Open Target Contacts

2. Filter by persona

3. Filter by Has Email, Has Phone, or Has LinkedIn based on the channel you plan to use

4. Review company fit

5. Confirm contacts are in Target status

6. Select the best contacts

7. Add them to a target list

8. Launch or prepare the campaign

This helps your team avoid building campaigns with contacts that are missing the data required for the channel.

Best practices

1. Start with persona fit
   Target contacts should match one or more personas whenever possible.

2. Check company fit
   A strong persona at a poor-fit company may not be worth outreach.

3. Use status consistently
   Keep contact status updated so your team knows what is Target, Engaged, Converted, Archived, or Excluded.

4. Only campaign to Target contacts
   Contacts should be in Target status before they are added to campaigns.

5. Respect Excluded status
   If a contact is Excluded, do not initiate outreach.

6. Review email, phone, and LinkedIn data
   Make sure contacts have the data needed for the channels you plan to use.

7. Filter before exporting
   Export only after narrowing the view to the contacts you care about.

8. Remove poor-fit contacts from lists
   Do not let weak contacts stay in campaign audiences.

9. Use personas to focus lists
   A list built around a clear persona usually performs better than a broad contact list.

10. Review enrichment before campaigns
    Make sure contacts have enough data to support outreach.

11. Use one contact in multiple lists when needed
    The same person can support different campaigns or segments.

12. Review company and contact together
    The best outreach usually comes from strong contact fit plus strong account fit.

13. Keep your Knowledge Base updated
    Better personas and ICPs create better contact targeting.

Troubleshooting

I do not see any contacts in a target list

Check:

1. Contacts were imported, sourced, or selected

2. You are viewing the correct target list

3. Filters are not hiding contacts

4. The list workflow has completed the contact step

5. Contacts were not removed from the list

I selected contacts but cannot add them to a list

Check:

1. A target list exists

2. You selected at least one contact

3. You have the right workspace role

4. The list is not locked or unavailable

Contacts were added but email or phone data is missing

Some contacts may need enrichment, and not every contact will have every field available.

Review whether the contact is worth enriching before using credits.

I need contacts with email

Use the Has Email filter.

This helps you focus on contacts that are better suited for email campaigns.

I need contacts with phone

Use the Has Phone filter.

This helps you focus on contacts that may be better suited for iMessage or phone-based workflows.

I need contacts with LinkedIn

Use the Has LinkedIn filter.

This helps you focus on contacts that can be reviewed or engaged through LinkedIn.

I see contacts but they do not match personas

Review:

1. Persona definitions

2. Contact titles

3. Company context

4. Source criteria

5. Whether the contact should be removed from the list

Persona matches look wrong

Review the persona in your Knowledge Base.

Check:

1. Persona description

2. Target departments

3. Keywords

4. Job titles

5. Seniority

6. Buying role

If the persona is too broad, too many contacts may match.

If it is too narrow, good contacts may not match.

Contact status is wrong

Update the contact status if available.

Use:

1. Target for active target contacts

2. Engaged for contacts with two-way interaction

3. Converted for contacts that reached the desired outcome

4. Archived for contacts no longer active in the workflow

5. Excluded for contacts that should not be targeted

Export includes too many contacts

Filter before exporting.

Try:

1. Filter by persona

2. Filter by company

3. Filter by title

4. Filter by Has Email

5. Filter by Has Phone

6. Filter by Has LinkedIn

7. Filter by created date

I removed a contact from a list by mistake

Add it back from the master Target Contacts page if it is still available in your workspace.

If needed, select the contact and add it to the target list again.

FAQ

What are Target Contacts?

Target Contacts are the people your team wants to review, prioritize, enrich, add to lists, and engage through campaigns.

Are Target Contacts the same as contacts in a Target List?

Not always. The Target Contacts page is the broader contact pool. The Contacts tab inside a Target List shows the contacts included in that specific list.

Can I add contacts to a target list?

Yes. Select contacts from the Target Contacts page and use Add to target list.

Can I add the same contact to multiple target lists?

Yes. A contact can be used in more than one target list if they fit multiple GTM motions.

Can I remove contacts from a target list?

Yes. Inside a Target List, select contacts and use Remove Selected Contacts.

Does removing a contact from a list delete it from the workspace?

Removing a contact from a list removes it from that list. It does not necessarily delete the contact from your workspace.

What does Persona mean in the contact table?

Persona shows whether the contact matches a buyer persona from your Knowledge Base.

What does contact status mean?

Status shows where the contact sits in your GTM process, such as Target, Engaged, Converted, Archived, or Excluded.

Can any contact be added to a campaign?

A contact should be in Target status before being added to a campaign.

What happens if a contact is Excluded?

The contact should not receive outreach. Excluded status should override sequencing or automation.

What happens if the company is Excluded?

If a company is Excluded, contacts at that company should be treated as Excluded.

Can I see the company for each contact?

Yes. Target Contacts show the company each contact belongs to when available.

Can I see email and phone data?

Yes. Email and phone fields appear when available.

Are email and phone always available?

No. Availability depends on the contact data and enrichment results.

Can I see LinkedIn data?

Yes. LinkedIn profile data appears when available.

Can I filter target contacts?

Yes. You can filter by personas, company, titles, Has Phone, Has Email, Has LinkedIn, and created date when available.

Can I export target contacts?

Yes. Use Export CSV to download the contacts in the current view.

Should I export before or after filtering?

Filter first. The export reflects the current view, so filtering helps you download a cleaner contact list.

How do Target Contacts connect to campaigns?

Contacts sit inside target lists. Campaigns use target lists as the audience for outreach.

What should I do with a contact that has strong fit?

Review persona fit, review company fit, check email, phone, and LinkedIn data, confirm Target status, add the contact to a target list, and prepare a campaign or follow-up.

Next step

Next, go to Target Lists to understand how companies, contacts, workflows, and campaigns come together into focused GTM audiences.